--- title: "DM Automation for Car Dealerships: More Test Drive Bookings" description: "Instagram DM automation for car dealerships. A buyer comments on your new arrival Reel and gets that car's listing link by DM in seconds. Start free." url: "https://creatorflow.so/industries/car-dealerships" language: "en" --- FOR CAR DEALERSHIPS ON INSTAGRAM # More test drive bookings with DM automation CreatorFlow is an Instagram DM automation tool for car dealerships. A buyer comments BLUESUV on your Reel. CreatorFlow sends the car's listing by DM in seconds. They can book a test drive from it, even after the showroom closes. [Get Started Free](https://creatorflow.so/login)See how a test drive gets booked - Meta Tech Provider - 4.1/5 on Trustpilot - +35,000 creators & brands +35,000 creators ## Comment to DM, from your new arrival Reel to a test drive Jess wants a bigger car for her family. She finds your new arrival Reel at 9 pm, after the showroom has closed. 1. Your Reel ### A new arrival Reel with one car You film the blue SUV the day it arrives. In the caption, you ask buyers to comment BLUESUV. 2. The comment ### Jess comments BLUESUV BLUESUV is the keyword for this one car. Noah's comment about the color gets no DM, so you can reply to him yourself. 3. The DM ### The listing link arrives by DM Jess gets your message and a See this car button the evening she asks. The DM comes from parkline.motors, so Jess knows which dealer sent it. 4. Your listing page ### Jess books a test drive The button opens the car's listing page. Jess checks the price and books a test drive in your form. ## Instagram auto-reply for new arrivals, used cars and test drives Four automations a dealership can run. Each keyword points to one car, one page or one form. - Reel comments · BLUESUV Buyers who like a car get its listing link by DM, with the price. You film one car and ask people to comment its keyword. [How comment auto-reply works →](https://creatorflow.so/use-case/auto-respond-comments) - Keyword DMs · USED Someone sends you USED and gets the link to your used car page. Buyers who have not chosen yet see your full stock. [How keyword DMs work →](https://creatorflow.so/use-case/auto-reply-dms) - Story replies · DRIVE Post a Story before a test drive weekend. People who reply get your test drive form, and your sales team sees each request there. [How Story replies work →](https://creatorflow.so/use-case/story-replies) - Post comments · GUIDE Buyers get your checklist by DM. Email Gate, on Pro and Growth, asks for their email first. With no answer in about 15 minutes, it sends the checklist anyway. [How Email Gate works →](https://creatorflow.so/use-case/collect-emails) ## Instagram DM automation for buyers who ask after closing time By hand, buyers wait until a salesperson is free. With CreatorFlow, the price and photos reach them before they visit another dealer. By hand - *✕*A buyer asks about the SUV at 9 pm. Your team sees it the next morning. - *✕*A salesperson leaves a buyer on the lot to type the price again. - *✕*You read each comment to see which car they meant. With CreatorFlow - The listing link arrives in seconds, even after the showroom closes. - You write the message once for that car. - Buyers who asked are saved in your contacts. ## Start Instagram DM automation for your dealership in three steps Your dealership needs a Google account and an Instagram Business or Creator account. If yours is a personal account, Instagram settings switch it for free. [Get Started Free](https://creatorflow.so/login) 1. 1 ### Connect your dealership's Instagram Sign in with Google. Type your dealership's Instagram username and confirm on Instagram. 2. 2 ### Pick your new arrival Reel and add BLUESUV Choose the Reel, or your next one. Add BLUESUV as the keyword. 3. 3 ### Write the DM with the listing link Write a short hello. Add the car's listing link as a button. Press Start Automation. **How to test it** Comment BLUESUV from a second Instagram account. CreatorFlow ignores comments from your own account. [Get Started Free](https://creatorflow.so/login) ## What CreatorFlow can and cannot do for car dealerships Check these before you add a keyword to every car. What you can set - Run one automation per car, each with its own keyword, such as BLUESUV. - Send the listing link, test drive form and trade-in form as up to 3 link buttons. - Answer a keyword someone sends you in a DM, such as USED. - Answer Story replies, so one Story can share a test drive weekend. - Run one workspace per location, each with its own Instagram account. What to know first - CreatorFlow does not know when a car is sold. You change or stop the automation when the car is gone. - It does not connect to your stock or dealer software, and it does not book test drives. - Never ask for income or credit details in a DM. Your own finance form asks for those. - People who do not follow you find the DM in Message Requests. - Instagram allows 200 DMs an hour. Extra DMs wait for the next hour. - Each automation sends one DM, with one optional step before it. There are no follow-up messages. - CreatorFlow works with Instagram only. It cannot send a DM when someone follows you. Your account - CreatorFlow is a Meta-approved Tech Provider. - It uses the official Instagram API. There is no browser extension. - You connect Instagram on Instagram's own screen. CreatorFlow does not see your password. - It only sends DMs to people who contacted you first. [How CreatorFlow protects your account →](https://creatorflow.so/security) What it costs Start on the free plan. You pay for a plan, not for each contact. Public Reply, Rewind, Follow Gate, Email Gate, link tracking and CSV export are on Pro and Growth. Pro and Growth start with a 14-day free trial. - Free **$0 a month***500 DMs a month* - Pro **$15 a month***5,000 DMs a month* - Growth **$30 a month***10,000 DMs a month* [See all plans →](https://creatorflow.so/pricing) ## CreatorFlow reviews from Instagram creators Creators and brands on Instagram, in their own words. - “Finally have time to create instead of reply.” **@mamimariu***121K followers on Instagram* - “Click-through rate doubled in week one.” **@chic.outfit.studio***201K followers on Instagram* - “Everyone gets an instant response, not hours later.” **@sikusok***1.4K followers on Instagram* Rated **4.1/5** on Trustpilot [Read all reviews](https://creatorflow.so/reviews) ## Instagram DM automation questions from car dealerships Short answers about listings, test drives and your account. More for dealerships [Auto repair shops](https://creatorflow.so/industries/automotive)[Comment auto-reply](https://creatorflow.so/use-case/auto-respond-comments)[Story replies](https://creatorflow.so/use-case/story-replies)[All industries](https://creatorflow.so/industries) **Does CreatorFlow book test drives for me?** No. CreatorFlow sends the listing link by DM, and the buyer books a test drive in your own form. It does not see your stock or your sales team's hours. **Can it tell buyers if a car is still available?** Not by itself. CreatorFlow does not know what is sold. It sends the listing link, and your listing page shows the status. When the car is gone, change or stop that automation. **Does it connect to my dealer software or stock list?** No. CreatorFlow does not connect to dealer software, so nothing updates when a car sells. You paste each listing link yourself. On Pro and Growth, you can export contacts as a CSV file. **Can I run one automation for each car?** Yes. Automations are unlimited on every plan, so each car Reel can have its own keyword and listing link. Stop the automation when the car sells. **Can each salesperson have their own login?** No. CreatorFlow has no team seats, and each account has one Google login. Each location with its own Instagram account gets its own workspace: 1 on Free, 2 on Pro and 5 on Growth. **Is it safe for my dealership's Instagram account?** CreatorFlow is a Meta-approved Tech Provider and sends messages through Instagram's official API. You do not share your password. It only replies to people who contacted you first, so it never messages a stranger. Instagram decides how it applies its rules, so no tool can promise your account will never be limited. **How much does Instagram DM automation cost for a dealership?** CreatorFlow is free for 500 DMs a month, with comment, Story reply and keyword DM automations. Pro costs $15 a month for 5,000 DMs and adds Email Gate and link tracking. Growth costs $30 a month for 10,000 DMs and 5 workspaces. Every plan includes unlimited automations, so you can run one per car. ## Test drives from every new arrival you film Film the next car that arrives and give it its own keyword. Put the listing link in the DM. Buyers can book a test drive before your showroom opens. [Get Started Free](https://creatorflow.so/login)[Compare plans](https://creatorflow.so/pricing) - Meta Tech Provider - 4.1/5 on Trustpilot - +35,000 creators & brands +35,000 creators