--- title: "Instagram DM Automation for Hotels: More Room Bookings" description: "Instagram DM automation for boutique hotels, inns and B&Bs. A guest comments ROOM on your Reel and gets the rate and your booking link by DM in seconds." url: "https://creatorflow.so/industries/hospitality" language: "en" --- FOR BOUTIQUE HOTELS AND INNS ON INSTAGRAM # More hotel room bookings with DM automation CreatorFlow is an Instagram DM automation tool for boutique hotels, inns and B&Bs. A guest comments ROOM on your Garden Room Reel. In seconds, CreatorFlow sends the rate and your booking link by DM. The guest books on your own site. [Get Started Free](https://creatorflow.so/login)See how a room gets booked - Meta Tech Provider - 4.1/5 on Trustpilot - +35,000 creators & brands +35,000 creators ## Comment to DM, from your room Reel to a direct booking Sara is planning a weekend by the sea. She finds your Garden Room Reel while she compares three hotels. 1. Your Reel ### Your room Reel shows the Garden Room You film the Garden Room on a sunny morning. You ask people to comment ROOM. 2. The comment ### Sara comments ROOM ROOM is your keyword. Noah and Maya only say they love the place, so their comments get no DM. 3. The DM ### The rate and booking link arrive by DM Sara gets the rate and a Book Garden Room button that morning. It comes from your inn's own account. 4. Your booking engine ### Sara books May 14 The button opens your booking engine. Sara picks her dates and books on your own site. ## Instagram auto-reply for rates, arrival details and quiet nights Four automations a small hotel can run. Each one gives guests a fact your reception types every day. - Reel comments · ROOM Guests who comment ROOM get the rate and your booking link by DM, so they book on your site. You film one room and ask people to comment ROOM. [How comment auto-reply works →](https://creatorflow.so/use-case/auto-respond-comments) - Keyword DMs · STAY Someone sends you STAY and gets check-in times, breakfast hours and parking. Your reception stops typing the same lines. [How keyword DMs work →](https://creatorflow.so/use-case/auto-reply-dms) - Story replies · MIDWEEK People who reply to your Story get your midweek rate and booking link. Post it in a quiet week. [How Story replies work →](https://creatorflow.so/use-case/story-replies) - Post comments · GUIDE Guests get your guide to the town by DM. Email Gate asks for their email first, on Pro and Growth. With no answer in about 15 minutes, it sends the guide anyway. [How Email Gate works →](https://creatorflow.so/use-case/collect-emails) ## Instagram DM automation that sends room rates in seconds By hand, guests wait until reception is free. With CreatorFlow, they get the rate before they check another hotel. By hand - *✕*A guest asks for the rate during breakfast service. You see it after the last table. - *✕*Your reception types the same rate and dates again and again. - *✕*You check the comments after service to find who asked. With CreatorFlow - The rate and your booking link arrive while you serve breakfast. - You write the rate and dates once for the Garden Room. - Guests who asked about the room are saved in your contacts. ## Start Instagram DM automation for your hotel in three steps Your hotel needs a Google account and an Instagram Business or Creator account. A personal account becomes a Business account for free in Instagram settings. [Get Started Free](https://creatorflow.so/login) 1. 1 ### Connect your hotel's Instagram Sign in with Google. Type your hotel's Instagram username and confirm on Instagram. 2. 2 ### Pick your room Reel and add ROOM Choose the Reel, or your next one. Add ROOM as the keyword. 3. 3 ### Write the DM with your booking link Write the rate and a short hello. Add your booking link as a button. Press Start Automation. **How to test it** Comment ROOM from a second Instagram account. CreatorFlow ignores comments from your own account. [Get Started Free](https://creatorflow.so/login) ## What CreatorFlow can and cannot do for hotels Check these before you share a room rate by DM. What you can set - Give each room its own Reel and keyword, such as ROOM or SUITE. - Send your booking link, map and breakfast menu as up to 3 link buttons. - Answer a keyword someone sends you in a DM, such as STAY. - Answer Story replies, so one Story can share your midweek rate. - Run one workspace per property, each with its own Instagram account. What to know first - CreatorFlow does not see free rooms or your rates. You write the rate in the DM and change it when it changes. - It does not book, confirm or cancel a stay. It does not connect to your booking engine or channel manager. - People who do not follow you find the DM in Message Requests. - Instagram allows 200 DMs an hour. Extra DMs wait for the next hour. - Each automation sends one DM, with one optional step before it. There are no follow-up messages. - CreatorFlow works with Instagram only. It cannot send a DM when someone follows you. Your account - CreatorFlow is a Meta-approved Tech Provider. - It uses the official Instagram API. There is no browser extension. - You connect Instagram on Instagram's own screen. CreatorFlow does not see your password. - It only sends DMs to people who contacted you first. [How CreatorFlow protects your account →](https://creatorflow.so/security) What it costs Start on the free plan. You pay for a plan, not for each contact. Public Reply, Rewind, Follow Gate, Email Gate, link tracking and CSV export are on Pro and Growth. Pro and Growth start with a 14-day free trial. - Free **$0 a month***500 DMs a month* - Pro **$15 a month***5,000 DMs a month* - Growth **$30 a month***10,000 DMs a month* [See all plans →](https://creatorflow.so/pricing) ## CreatorFlow reviews from Instagram creators Creators and brands on Instagram, in their own words. - “Finally have time to create instead of reply.” **@mamimariu***121K followers on Instagram* - “Click-through rate doubled in week one.” **@chic.outfit.studio***201K followers on Instagram* - “Everyone gets an instant response, not hours later.” **@sikusok***1.4K followers on Instagram* Rated **4.1/5** on Trustpilot [Read all reviews](https://creatorflow.so/reviews) ## Instagram DM automation questions from hotels Short answers about rates, bookings and your account. More for hotels [Vacation rentals](https://creatorflow.so/industries/vacation-rentals)[Travel and tours](https://creatorflow.so/industries/travel-hospitality)[Story replies](https://creatorflow.so/use-case/story-replies)[All industries](https://creatorflow.so/industries) **Does CreatorFlow book the room for me?** No. CreatorFlow sends your booking link by DM, and the guest books on your booking engine. It does not see which rooms are free. It does not confirm or cancel a stay. **Which booking engines work with it?** Any booking engine that gives you a link. Paste the link into the DM as a button. CreatorFlow does not connect to it, so rates and rooms do not update by themselves. **What happens when a guest asks about a late arrival or a dog?** That message stays in your Instagram inbox for you to answer. CreatorFlow sends a DM only when someone uses your keyword. A guest with a special request still talks to you. **Can I change the rate for a new season?** Yes. Edit the DM in CreatorFlow when your rate changes. CreatorFlow does not read your rates, so the DM shows the rate you wrote. **What if the guest does not follow my hotel?** They still get the DM. Instagram puts it in their Message Requests, so they may see it a little later. **Can my reception staff and night manager use it?** Not with their own logins. CreatorFlow has no team seats, and each account has one Google login. Each property with its own Instagram account gets its own workspace: 1 on Free, 2 on Pro and 5 on Growth. **Is it safe for my hotel's Instagram account?** CreatorFlow is a Meta-approved Tech Provider and sends messages through Instagram's official API. You do not share your password. It only replies to people who contacted you first. Instagram decides how it applies its rules, so no tool can promise your account will never be limited. **How much does Instagram DM automation cost for a hotel?** CreatorFlow is free for 500 DMs a month, with comment, Story reply and keyword DM automations. Pro costs $15 a month for 5,000 DMs. Growth costs $30 a month for 10,000 DMs and 5 workspaces. Email Gate and link tracking are on Pro and Growth. Every plan includes unlimited automations. ## More room bookings from your next Reel Film another room and ask guests to comment ROOM. Write the rate and your booking link in the DM. Guests can book on your own site the same day. [Get Started Free](https://creatorflow.so/login)[Compare plans](https://creatorflow.so/pricing) - Meta Tech Provider - 4.1/5 on Trustpilot - +35,000 creators & brands +35,000 creators