--- title: "Instagram DM Automation for Private Schools: Tour Bookings" description: "Instagram DM automation for private schools. A parent comments TOUR on your open house Reel and gets your tour dates by DM, even on a weekend." url: "https://creatorflow.so/industries/private-schools" language: "en" --- FOR PRIVATE SCHOOLS ON INSTAGRAM # More school tour bookings with DM automation CreatorFlow is an Instagram DM automation tool for private schools. A parent comments TOUR on your open house Reel. CreatorFlow sends them your tour dates and a booking link by DM in seconds, even when your office is closed. [Get Started Free](https://creatorflow.so/login)See how a parent books a tour - Meta Tech Provider - 4.1/5 on Trustpilot - +35,000 creators & brands +35,000 creators ## Comment to DM, from your open house Reel to a booked tour Ava is looking at schools for her daughter. She sees your open house Reel on Saturday morning, between her daughter's swim class and lunch. 1. Your Reel ### Your Reel invites families to the open house One of your teachers invites families in a short Reel. In the caption, you ask parents to comment TOUR. 2. The comment ### Ava comments TOUR TOUR is the word parents type. Comments from Jules and Emma have no keyword and get no DM. 3. The DM ### Your tour dates arrive by DM Ava gets your message and a Book a tour button on Saturday morning. It comes from Elm School's own account. 4. Your tour page ### Ava books the open house The button opens your tour page. Ava picks a date, and your admissions software saves her place. ## Instagram auto-reply for tours, tuition and deadlines Four automations a private school can run. Parents get answers away from the public comments. - Reel comments · TOUR Parents who want to visit get your tour dates by DM, with a link to book. You film an open house invite and ask people to comment TOUR. [How comment auto-reply works →](https://creatorflow.so/use-case/auto-respond-comments) - Keyword DMs · TUITION Parents who send you TUITION get your fees and your financial aid page. They ask about money away from the public comments. [How keyword DMs work →](https://creatorflow.so/use-case/auto-reply-dms) - Story replies · DEADLINE Parents who reply to your Story get the form and the list of documents. You write the message once for your busiest weeks. [How Story replies work →](https://creatorflow.so/use-case/story-replies) - Post comments · PACK Parents get your admissions pack by DM, and your office gets their email. Email Gate asks for it first, on Pro and Growth. With no answer in about 15 minutes, it sends the pack anyway. [How Email Gate works →](https://creatorflow.so/use-case/collect-emails) ## Instagram DM automation that sends tour dates while your office is closed By hand, parents wait until your office opens on Monday. With CreatorFlow, the tour dates reach them before Monday. By hand - *✕*A parent asks about tours on Saturday morning. Your office reads it on Monday at 8:30 am. - *✕*A parent asks about tuition in a public comment. Your office does not want to answer there. - *✕*The deadline is close, and your office sends the same form to each parent. With CreatorFlow - Your tour dates arrive in seconds, even on Saturday morning. - Parents send TUITION in a private DM and get your fees there. - Parents who reply to your Story get the form and the document list. ## Start Instagram DM automation for your school in three steps The school needs a Google account and an Instagram Business or Creator account. If the school account is personal, Instagram settings switch it to Business for free. [Get Started Free](https://creatorflow.so/login) 1. 1 ### Connect your school's Instagram Sign in with Google. Type your school's Instagram username and confirm on Instagram. 2. 2 ### Pick your Reel and add TOUR Choose the Reel, or your next one. Add TOUR as the keyword. 3. 3 ### Write the DM with your tour dates Write a short hello. Add your tour page as a button. Press Start Automation. **How to test it** Comment TOUR from a second Instagram account. CreatorFlow ignores comments from your own account. [Get Started Free](https://creatorflow.so/login) ## What CreatorFlow can and cannot do for private schools Check these before open house season. What you can set - Give each question its own keyword: TOUR for visits, TUITION for fees. - Send your tour page, fee page and application form as up to 3 link buttons. - Answer a keyword a parent sends you in a DM, such as TUITION. - Answer Story replies, so one Story can share your deadline. - Run one workspace per campus with its own Instagram account. What to know first - CreatorFlow does not admit students or reserve a place on a tour. Your own form does that. - Do not ask for a child's name, age or grades in a DM. Collect those in your own admissions form. - Instagram limits who can message teen accounts, so a student may not receive the DM. Write your posts for parents. - People who do not follow you find the DM in Message Requests. - Instagram allows 200 DMs an hour. Extra DMs wait for the next hour. - Each automation sends one DM, with one optional step before it. There are no follow-up messages. - CreatorFlow works with Instagram only. It cannot send a DM when someone follows you. Your account - CreatorFlow is a Meta-approved Tech Provider. - It uses the official Instagram API. There is no browser extension. - You connect Instagram on Instagram's own screen. CreatorFlow does not see your password. - It only sends DMs to people who contacted you first. [How CreatorFlow protects your account →](https://creatorflow.so/security) What it costs Start on the free plan. You pay for a plan, not for each contact. Public Reply, Rewind, Follow Gate, Email Gate, link tracking and CSV export are on Pro and Growth. Pro and Growth start with a 14-day free trial. - Free **$0 a month***500 DMs a month* - Pro **$15 a month***5,000 DMs a month* - Growth **$30 a month***10,000 DMs a month* [See all plans →](https://creatorflow.so/pricing) ## CreatorFlow reviews from Instagram creators Creators and brands on Instagram, in their own words. - “Finally have time to create instead of reply.” **@mamimariu***121K followers on Instagram* - “Click-through rate doubled in week one.” **@chic.outfit.studio***201K followers on Instagram* - “Everyone gets an instant response, not hours later.” **@sikusok***1.4K followers on Instagram* Rated **4.1/5** on Trustpilot [Read all reviews](https://creatorflow.so/reviews) ## Instagram DM automation questions from private schools Short answers about tours, privacy and your account. More for schools [Education](https://creatorflow.so/industries/education)[Academies](https://creatorflow.so/industries/academies)[Event registration](https://creatorflow.so/use-case/event-registration)[All industries](https://creatorflow.so/industries) **Does CreatorFlow book tours or replace our admissions office?** No. CreatorFlow sends the dates, forms and links you wrote. It does not book a tour, review applications or talk about a child. Any other message stays in your inbox for your staff. **Does it work with our admissions software?** It works with any software that gives you a link. The link appears as a button in the DM. CreatorFlow does not connect to your admissions software, so family records stay there. **Can a parent ask about tuition without commenting in public?** Yes. The parent sends your keyword in a DM, so nothing appears in your comments. They get your tuition table in the same DM thread. **Can we use it to reach students?** No. Instagram limits who can message teen accounts, so a student may not receive the DM. Write your posts for parents, and never ask for a child's details in a DM. **Can admissions and marketing both use it?** Not with their own logins. CreatorFlow has no team seats, and each account has one Google login, so decide who holds it. Each campus with its own Instagram account gets a workspace: 1 on Free, 2 on Pro and 5 on Growth. **Is it safe for our school's Instagram account?** CreatorFlow is a Meta-approved Tech Provider and sends messages through Instagram's official API. Your school does not share its password. It only replies to people who contacted you first. Instagram decides how it applies its rules, so no tool can promise your account will never be limited. **How much does Instagram DM automation cost for a school?** CreatorFlow is free for 500 DMs a month, with comment, Story reply and keyword DM automations. Pro costs $15 a month for 5,000 DMs and adds Email Gate and link tracking. Growth costs $30 a month for 10,000 DMs and 5 workspaces. Every plan includes unlimited automations. ## Booked tours from your open house Reels Ask parents to comment TOUR on your next open house Reel. Add your tour dates and booking link to the DM. Parents can book a tour the weekend they start to look. [Get Started Free](https://creatorflow.so/login)[Compare plans](https://creatorflow.so/pricing) - Meta Tech Provider - 4.1/5 on Trustpilot - +35,000 creators & brands +35,000 creators