--- title: "Instagram DM Automation for Vacation Rentals: Book Direct" description: "Instagram DM automation for vacation rental hosts. A guest comments SEAHOUSE on your Reel and gets your rate and booking page by DM in seconds. Start free." url: "https://creatorflow.so/industries/vacation-rentals" language: "en" --- FOR VACATION RENTAL HOSTS ON INSTAGRAM # More direct bookings with DM automation CreatorFlow is an Instagram DM automation tool for vacation rental hosts. Someone comments SEAHOUSE on your house Reel. CreatorFlow sends them your rate and booking page by DM in seconds, even while you clean between guests. [Get Started Free](https://creatorflow.so/login)See how a stay gets booked - Meta Tech Provider - 4.1/5 on Trustpilot - +35,000 creators & brands +35,000 creators ## Comment to DM, from your house Reel to a direct booking Nina wants a house by the sea for August. She finds your Reel of the Sea House at 10 pm while she compares houses. 1. Your Reel ### Your house Reel shows the Sea House You film the dining room and the view of the water. In the caption, you ask people to comment SEAHOUSE. 2. The comment ### Nina comments SEAHOUSE SEAHOUSE is your keyword for this house. Leo and Ava like the view but do not use the keyword, so they get no DM. 3. The DM ### Your rate and booking page arrive by DM Nina gets your rate and a See open dates button before she opens the next listing. The DM comes from dune.stays, and the rate is in writing. 4. Your booking page ### Nina books August 1 to 4 The button opens your booking page. Nina picks her dates, and your booking tool blocks them and takes the payment. ## Instagram auto-reply for rates, guest questions and empty nights Four automations a host can run. Each one answers what guests ask before they book. - Reel comments · SEAHOUSE Guests who comment SEAHOUSE get your rate and booking page, so they can book direct. Give each house its own keyword. [How comment auto-reply works →](https://creatorflow.so/use-case/auto-respond-comments) - Keyword DMs · DETAILS Someone sends you DETAILS and gets the answers you type for each new guest. They read them before they book. [How keyword DMs work →](https://creatorflow.so/use-case/auto-reply-dms) - Story replies · GAP Post a Story when two nights open between bookings. People who reply GAP get the link to those nights. [How Story replies work →](https://creatorflow.so/use-case/story-replies) - Post comments · GUIDE Guests get your town guide by DM. Email Gate, on Pro and Growth, asks for their email first. With no answer in about 15 minutes, it sends the guide anyway. [How Email Gate works →](https://creatorflow.so/use-case/collect-emails) ## Instagram DM automation that answers guests in seconds By hand, guests wait until the cleaning is done. With CreatorFlow, they see your open dates before they book another house. By hand - *✕*Someone asks about August at 10 pm while they compare houses. You answer the next day. - *✕*You type the same lines about the beach, the parking and the pool. - *✕*Two nights open between stays, and you message people one by one. With CreatorFlow - Your rate and booking page arrive late at night as well. - You write those lines once, and guests get them by DM. - One Story sends the link for those two nights. ## Start Instagram DM automation for your rental in three steps You need a Google account and an Instagram Business or Creator account for your rentals. Hosts with a personal account can switch it for free in Instagram settings. [Get Started Free](https://creatorflow.so/login) 1. 1 ### Connect your rental's Instagram Sign in with Google. Type your Instagram username and confirm on Instagram. 2. 2 ### Pick your house Reel and add SEAHOUSE Choose the Reel, or your next one. Add SEAHOUSE as the keyword. 3. 3 ### Write the DM with your booking page Write your rate and a short hello. Add your booking page as a button. Press Start Automation. **How to test it** Comment SEAHOUSE from a second Instagram account. CreatorFlow ignores comments from your own account. [Get Started Free](https://creatorflow.so/login) ## What CreatorFlow can and cannot do for vacation rental hosts Read these before the summer bookings start. What you can set - Give each house its own keyword: SEAHOUSE for one house, PINEHOUSE for the next. - Send your booking page, pet rules and town guide as up to 3 link buttons. - Answer a keyword someone sends you in a DM, such as DETAILS. - Answer Story replies, so one Story can share two empty nights. - Run one workspace for each house that has its own Instagram account. What to know first - CreatorFlow does not see your calendar or rates, and it does not take bookings. When dates are gone, you change or stop the automation. - CreatorFlow only answers people who contact you on Instagram. Platforms such as Airbnb have their own rules about messaging guests. - People who do not follow you find the DM in Message Requests. - Instagram allows 200 DMs an hour. Extra DMs wait for the next hour. - Each automation sends one DM, with one optional step before it. There are no follow-up messages. - CreatorFlow works with Instagram only. It cannot send a DM when someone follows you. Your account - CreatorFlow is a Meta-approved Tech Provider. - It uses the official Instagram API. There is no browser extension. - You connect Instagram on Instagram's own screen. CreatorFlow does not see your password. - It only sends DMs to people who contacted you first. [How CreatorFlow protects your account →](https://creatorflow.so/security) What it costs Start on the free plan. You pay for a plan, not for each contact. Public Reply, Rewind, Follow Gate, Email Gate, link tracking and CSV export are on Pro and Growth. Pro and Growth start with a 14-day free trial. - Free **$0 a month***500 DMs a month* - Pro **$15 a month***5,000 DMs a month* - Growth **$30 a month***10,000 DMs a month* [See all plans →](https://creatorflow.so/pricing) ## CreatorFlow reviews from Instagram creators Creators and brands on Instagram, in their own words. - “Finally have time to create instead of reply.” **@mamimariu***121K followers on Instagram* - “Click-through rate doubled in week one.” **@chic.outfit.studio***201K followers on Instagram* - “Everyone gets an instant response, not hours later.” **@sikusok***1.4K followers on Instagram* Rated **4.1/5** on Trustpilot [Read all reviews](https://creatorflow.so/reviews) ## Instagram DM automation questions from vacation rental hosts Short answers about bookings, guests and your account. More for rentals [Travel and tours](https://creatorflow.so/industries/travel-hospitality)[Hospitality](https://creatorflow.so/industries/hospitality)[Story replies](https://creatorflow.so/use-case/story-replies)[All industries](https://creatorflow.so/industries) **Does CreatorFlow block the dates or take the booking?** No. CreatorFlow sends your booking page by DM. Your booking tool blocks the dates and takes the payment. CreatorFlow does not see your calendar. **Which booking tools work with it?** Any booking tool that gives you a link, or your own website. Paste the link into the DM as a button. CreatorFlow does not connect to your channel manager, so your calendar stays where it is. **Can I use it to message my Airbnb guests?** No. CreatorFlow only replies to people who contact you on Instagram. Airbnb and other platforms have their own rules about messaging guests. Read those rules for guests you met there. **Can I share my pet rules?** Yes. Add a keyword such as PETS to a post about pets. People who comment PETS get your pet rules, the pet fee and a link to your pet-friendly houses. **What if the guest does not follow me?** They still get the DM. Instagram puts it in their Message Requests, so they may see it a little later. **Can my co-host or cleaner use it?** Not with their own logins. CreatorFlow has no team seats, and each account has one Google login. Each house with its own Instagram account gets its own workspace. Free has 1, Pro has 2 and Growth has 5. **Is it safe for my rental's Instagram account?** CreatorFlow is a Meta-approved Tech Provider and sends messages through Instagram's official API. You do not share your password. It only replies to people who contacted you first. Instagram decides how it applies its rules, so no tool can promise your account will never be limited. **How much does Instagram DM automation cost for a host?** CreatorFlow is free for 500 DMs a month, with comment, Story reply and keyword DM automations. Pro costs $15 a month for 5,000 DMs and adds Email Gate, link tracking and CSV export. Growth costs $30 a month for 10,000 DMs and 5 workspaces. Every plan includes unlimited automations, so two houses on one Instagram account fit on Free. ## Direct bookings from your house Reels Give each house its own keyword, like SEAHOUSE. Put your booking page in the DM. Guests can check open dates and book on your own page. [Get Started Free](https://creatorflow.so/login)[Compare plans](https://creatorflow.so/pricing) - Meta Tech Provider - 4.1/5 on Trustpilot - +35,000 creators & brands +35,000 creators