---
title: "Instagram DM Example: Send Any Link When Someone Comments"
description: "Auto-send any link when someone comments a keyword on your Instagram post. The most popular DM automation use case for creators. Meta Tech Provider."
url: "https://creatorflow.so/instagram-marketing-examples/send-link-on-keyword"
language: "en"
---

INSTAGRAM DM EXAMPLE

# Send a link when someone comments

To send a link on a keyword, choose a word and tell people to comment it. CreatorFlow sends your link by DM when the comment contains that word. Matching ignores capital letters, and one automation takes up to 20 keywords.

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## From one word to a link

Ines made a Lisbon guide. Emma writes the keyword in small letters, and it still works.

1. ### Emma comments lisbon
   She wrote the word in small letters.
2. ### Emma gets the link
   The keyword matches. Capital letters do not matter.
3. ### Emma opens the guide
   She reads it on your page.

## Keyword and message pairs

Change the link for each post. Change the link for each post.

- Keyword LISBON
  Here is my Lisbon guide with my favourite places to eat and walk.
- Keyword MAP
  Here is the map with every place from the Reel. Save it to your phone.
- Keyword LINK
  Here is the link you asked for. Tell me what you think!

## Choose the keyword with care

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1. 1
   ### Pick one clear word
   Use a word people can spell, such as LISBON. A short word that fits the post gets the most comments.
2. 2
   ### Add similar words
   You can add up to 20 keywords. The comment must contain the keyword as a whole word, so link matches link please but not linked.
3. 3
   ### Or use Any word
   Pick Any word and every comment on the post sends the DM. Use it when everyone should get the same link.

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## What to know

- ### One post, one automation
  Only one automation can be active on a post at a time. Only one automation can be active on a post at a time. A keyword can repeat on other posts, each with its own link.
- ### Words that fail
  Emoji or symbols alone do not trigger reliably. Add a word next to an emoji.
- ### Triggers
  The same keyword idea works on a Story reply and in a DM. Both are on every plan.

## Questions about this example

Short answers before you set it up.

**Does the comment need the exact keyword only?**

No. The comment can hold other words, if it contains your keyword as a whole word.

**Can the same keyword send different links on different posts?**

Yes. Each post has its own automation, and each automation has its own link.

**How do I test a keyword?**

Comment from a second Instagram account. CreatorFlow ignores comments from your own account.

Also read: [Auto respond to comments](https://creatorflow.so/use-case/auto-respond-comments), [Instagram DM automation](https://creatorflow.so/instagram-dm-automation), [Share your content](https://creatorflow.so/instagram-marketing-examples/share-your-content), [How CreatorFlow works](https://creatorflow.so/how-it-works).

## Set up this automation in CreatorFlow

Pick the post, add lisbon as the keyword and paste the message.

[Get Started Free](https://creatorflow.so/login)[More examples](https://creatorflow.so/instagram-marketing-examples)

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- +35,000 creators & brands +35,000 creators