---
title: "Discount Code DM Template: Free to Copy and Edit"
description: "Copy-paste automation template: auto-send promo codes when followers comment or DM a keyword. Drive sales on autopilot."
url: "https://creatorflow.so/templates/discount-code"
language: "en"
---

INSTAGRAM DM TEMPLATE

# Instagram discount code DM template

This template sends a discount code in a DM when someone comments your keyword or replies to your Story. You write the code into the message. Your shop makes and checks the code. Copy a message below and change the code and the link.

[Get Started Free](https://creatorflow.so/login)Copy the messages

- Meta Tech Provider
- 4.1/5 on Trustpilot
- +35,000 creators & brands +35,000 creators

## From comment to code

Tess is an example account. The code and the 10% are examples.

1. ### Tess comments GLOW
   Tess sees the serum post and asks for the code.
2. ### Tess gets the code
   The DM holds the code and a button to the product.
3. ### Tess uses it at checkout
   She opens the shop and types the code when she pays.

## Messages to copy

Say what the code gives and when it ends.

- Keyword GLOW
  Here is your code: ROSA10. Use it at checkout for 10% off the serum.
- Keyword CODE
  Here is your code: WELCOME15. It works on your first order. Tap the button to shop.
- Keyword SALE
  The sale code is SUMMER20. It ends on Sunday. Tap the button to see the products.
- Keyword Any word
  Thank you for the reaction to my Story! Your code is THANKS10. Use it at checkout.

## Setup

[Get Started Free](https://creatorflow.so/login)

1. 1
   ### Make the code in your shop
   Your shop creates the code and sets its limits, such as the end date. CreatorFlow does not create or check codes.
2. 2
   ### Write the code into the DM
   Put the code in the message text. Add a button to the product page.
3. 3
   ### Choose where people ask
   Use a comment keyword on a post. Add a Story reply automation for people who react to your Story.

[Get Started Free](https://creatorflow.so/login)

## Where this template fits

Codes, percentages and dates in the pictures and messages are examples. Use your own.

- ### Product posts
  Each product gets a keyword and a code. You see which post brought the sale.
- ### Short sales
  Change the message and the end date. The automation stays the same.
- ### Story reactions
  Send a code to people who reply to a Story. Story Reply is on every plan.

## Questions about this template

Short answers before you set it up.

**Does CreatorFlow create the discount code?**

No. Your shop creates the code. CreatorFlow sends the text you wrote.

**Can I limit how long the code works?**

Yes, in your shop. CreatorFlow does not check the code or its dates.

**Can I send a code when someone replies to a Story?**

Yes. Story Reply is a trigger on every plan, Free included.

**Do people who do not follow me get the code?**

Yes. People who do not follow you find the DM in their Message Requests.

Also read: [Instagram automation for online shops](https://creatorflow.so/for/ecommerce-sellers), [Story reply automations](https://creatorflow.so/use-case/story-replies), [Product link template](https://creatorflow.so/templates/ecommerce-product-links), [Plans and pricing](https://creatorflow.so/pricing).

## Set up this automation in CreatorFlow

Pick the post, add GLOW as the keyword and paste the message.

[Get Started Free](https://creatorflow.so/login)[More examples](https://creatorflow.so/instagram-marketing-examples)

- Meta Tech Provider
- 4.1/5 on Trustpilot
- +35,000 creators & brands +35,000 creators