Free Instagram Reel & Post Analyzer
Analyze your Instagram content performance. Enter your Reel or post metrics to get engagement rate, virality score, and actionable insights to improve your content strategy.
Your Content Analysis
How You Compare:
Recommendations:
What is Instagram Content Analysis?
Instagram content analysis helps you understand how your Reels and posts perform compared to industry benchmarks. By tracking key metrics like engagement rate, views-to-likes ratio, and save rate, you can identify what content resonates with your audience.
This free Instagram Reel analyzer calculates your content's virality potential and provides actionable recommendations to improve your Instagram strategy.
How to Analyze Your Instagram Content
Open Instagram Insights
Go to your Reel or post and tap 'View Insights' to see your metrics.
Enter Your Metrics
Input your views, likes, comments, shares, and saves into the analyzer above.
Review Your Results
Get your engagement rate, virality score, and personalized recommendations.
Key Metrics Explained
Engagement Rate
Total interactions (likes + comments + shares + saves) divided by reach or followers. Higher is better.
Views-to-Likes Ratio
What percentage of viewers liked your content. For Reels, 3-5% is good, 10%+ is excellent.
Save Rate
Percentage of viewers who saved your content. Saves signal high-value content to Instagram's algorithm.
Virality Score
Our composite score based on all metrics, comparing your content to industry benchmarks.
Use this Instagram Reel analyzer regularly to track your content performance and identify trends in what works for your audience.
Frequently Asked Questions About Instagram Content Analysis
What is a good engagement rate for Instagram Reels?
A good engagement rate for Instagram Reels is 3-5%. Anything above 5% is excellent, and 10%+ indicates viral potential. Engagement rate is calculated by dividing total interactions (likes + comments + shares + saves) by views or reach, then multiplying by 100.
How is the virality score calculated?
Our virality score is a composite metric that weighs your engagement rate, views-to-likes ratio, save rate, and share rate against industry benchmarks. Content scoring 'Viral' or 'High Potential' typically has engagement rates above 5% and strong save/share metrics.
What metrics affect Instagram Reel performance?
Key metrics that affect Reel performance include: watch time (how long people watch), engagement rate, shares (most important for virality), saves (signals value to the algorithm), and comments. The algorithm prioritizes content that keeps viewers watching and encourages sharing.
Why are saves important for Instagram content?
Saves are one of the strongest signals to Instagram's algorithm that your content is valuable. When users save your post, it indicates they want to revisit it — this tells Instagram to show your content to more people. A save rate above 2% is considered excellent.
How do I find my Instagram post metrics?
To find your post metrics: (1) Go to your profile, (2) Tap the post you want to analyze, (3) Tap 'View Insights' below the image. For Reels, you'll see plays, likes, comments, shares, and saves. Note: You need a Creator or Business account to access Insights.
What's the difference between reach and views?
Reach is the number of unique accounts that saw your content, while views (for Reels) count total plays including repeat views from the same account. A post with 10,000 reach and 15,000 views means some users watched it multiple times — a positive sign.
How often should I analyze my Instagram content?
Analyze your content performance weekly to identify trends. After posting, wait 24-48 hours before analyzing — Instagram's algorithm takes time to distribute content. Track your top performers monthly to understand what content types work best for your audience.
Can I analyze other people's Instagram content?
You can only see public metrics (likes, comments) on other accounts. Private metrics (views, saves, shares, reach) are only visible to the account owner. This tool is designed to analyze your own content where you have access to all metrics through Instagram Insights.
Ready to turn conversations into sales?
Join creators who automate their DMs and never miss a sale.
Get Started FreeNo credit card required • 500 free DMs/month