Free UTM Link Generator — Create Trackable Campaign URLs
Build UTM-tagged URLs to track your marketing campaigns in Google Analytics. Know exactly which sources, channels, and campaigns drive traffic and conversions.
Create Your UTM Campaign Link
Your UTM Campaign Link is Ready!
Click the copy button to copy this link to your clipboard
What you can do with this UTM link:
- Track Instagram bio link clicks in Google Analytics
- Measure email campaign performance
- Compare different ad creatives
- Identify your best-performing traffic sources
What Are UTM Parameters and Why Use Them?
UTM parameters (Urchin Tracking Module) are tags added to URLs that help you track where your traffic comes from. When someone clicks a UTM-tagged link, Google Analytics records the source, medium, and campaign — giving you precise data on what's driving results.
This free UTM link generator creates properly formatted tracking URLs in seconds, so you can measure marketing ROI without technical knowledge.
The 5 UTM Parameters Explained
utm_sourceIdentifies where the traffic originates. Examples: instagram, newsletter, google, facebook, twitter.
utm_source=instagramutm_mediumDescribes the marketing channel type. Examples: social, email, cpc, affiliate, organic.
utm_medium=socialutm_campaignNames your specific campaign for tracking. Examples: summer-sale, product-launch, black-friday.
utm_campaign=summer-saleutm_termTracks paid search keywords. Used mainly for Google Ads campaigns.
utm_term=running-shoesutm_contentDifferentiates similar content or links. Use to A/B test ads or compare CTAs.
utm_content=header-ctaHow to Create a UTM Link — Step by Step
Enter Your Destination URL
Paste the full URL of the page you want to track (e.g., https://yoursite.com/landing-page).
Add Required Parameters
Fill in the source (where traffic comes from), medium (channel type), and campaign name.
Add Optional Parameters
Include term and content if you need granular tracking for paid ads or A/B tests.
Generate and Copy
Click generate to create your UTM link, then copy it for use in your marketing materials.
Why Use a UTM Link Generator?
Track Marketing ROI
Know exactly which campaigns, channels, and sources drive conversions and revenue
Compare Traffic Sources
See which platforms (Instagram, email, ads) send the most valuable traffic
Optimize Ad Spend
Identify underperforming campaigns and reallocate budget to what works
A/B Test Content
Use utm_content to compare different ads, CTAs, or creative variations
Proper URL Encoding
Automatically encode special characters to prevent broken links
How Creators Use UTM Links
Track Bio Link Performance
Add UTM parameters to your Instagram bio link to see how much traffic Instagram actually drives. Use different campaigns for different content themes (e.g., utm_campaign=reels-traffic vs utm_campaign=story-traffic) to understand what content converts best.
Measure Newsletter ROI
Tag every link in your email campaigns with UTM parameters. Compare different email types (welcome series vs. weekly digest), test subject lines, and identify which emails drive the most sales. Use utm_content to test different CTAs within the same email.
Track Affiliate Traffic Sources
Use UTM links to track which platforms drive affiliate sales. Set utm_source to the platform (instagram, youtube, blog) and utm_medium=affiliate. This helps you focus on the channels with the highest conversion rates.
UTM Best Practices for Accurate Tracking
Use Lowercase Letters Only
UTM parameters are case-sensitive. 'Instagram' and 'instagram' appear as different sources in Google Analytics. Always use lowercase to keep your data clean and consistent.
Use Hyphens Instead of Spaces
Spaces break URLs or get encoded as %20, making reports messy. Use hyphens (summer-sale) or underscores (summer_sale) for multi-word parameters.
Create a Naming Convention
Document your UTM naming system and share it with your team. Consistent naming (e.g., always 'email' not 'newsletter' for medium) prevents fragmented analytics data.
Keep Parameters Descriptive but Short
Long URLs can look spammy and may get truncated. Keep campaign names short but meaningful: 'bf-2026' instead of 'black-friday-sale-november-2026'.
Now you can create properly formatted UTM links to track every marketing campaign. Use this free UTM builder for Instagram bio links, email campaigns, ads, and any other traffic source you want to measure.
Last updated: January 1, 2026
Track Everything — Website Clicks and Instagram DMs
UTM Links Only
Tracking website traffic
- Track clicks to your website
- See traffic sources in Google Analytics
- Measure landing page visits
- No insight into DM conversations
CreatorFlow + UTM
Complete Instagram analytics
- Track website clicks with UTM links
- Track DM conversations by trigger
- See which content drives engagement
- Measure email captures from DMs
Frequently Asked Questions About UTM Links
What are UTM parameters?
UTM parameters (Urchin Tracking Module) are tags added to URLs that tell analytics tools where traffic comes from. The five parameters are: utm_source (traffic origin), utm_medium (channel type), utm_campaign (campaign name), utm_term (paid keywords), and utm_content (content variation).
Are UTM links case-sensitive?
Yes, UTM parameters are case-sensitive. utm_source=Instagram and utm_source=instagram will appear as two different sources in Google Analytics. Always use lowercase letters for consistency.
Which UTM parameters are required?
For proper tracking in Google Analytics, you need at least utm_source, utm_medium, and utm_campaign. The parameters utm_term and utm_content are optional but useful for more granular tracking.
Can I use UTM links for Instagram?
Yes, UTM links work perfectly for Instagram. Add them to your bio link, story links (if you have 10K+ followers or use link stickers), and DM automation responses. This helps you track how much traffic Instagram drives to your website.
Do UTM parameters affect SEO?
UTM parameters don't directly affect SEO, but there are best practices: (1) Use canonical tags to prevent duplicate content issues, (2) Don't use UTM links for internal website navigation, and (3) Keep UTM links for external marketing campaigns only.
How do I view UTM data in Google Analytics?
In Google Analytics 4 (GA4), go to Reports > Acquisition > Traffic Acquisition. You'll see traffic broken down by source, medium, and campaign. Use the search and filter options to find specific campaigns.
Can I use spaces in UTM parameters?
Technically yes, but spaces get encoded as %20 making URLs messy and reports hard to read. Use hyphens (summer-sale) or underscores (summer_sale) instead of spaces.
What's the difference between utm_term and utm_content?
utm_term is primarily for tracking paid search keywords (e.g., which keyword triggered your Google Ad). utm_content differentiates between similar content — like testing two different ad creatives or comparing a header CTA vs. footer CTA.
How long can UTM parameters be?
While there's no strict character limit for UTM parameters, very long URLs can look spammy and may get truncated in some platforms. Keep parameters short but descriptive. A complete URL should ideally stay under 2,000 characters.
Should I use UTM links for email campaigns?
Absolutely. UTM links are essential for email marketing. Tag every link with utm_source=newsletter (or your email list name), utm_medium=email, and a specific campaign name. This shows you exactly which emails drive traffic and conversions.
Can I shorten UTM links?
Yes, UTM links can be shortened using services like Bitly, TinyURL, or your own branded short domain. The tracking parameters are preserved when shortened. Short links also look cleaner in social media posts and printed materials.
How do I organize multiple UTM campaigns?
Create a UTM naming convention document: (1) Define standard values for source and medium, (2) Use a consistent campaign naming format (e.g., YYYY-MM-campaign-type), (3) Share the document with your team. This prevents messy, fragmented analytics data.
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