Sarah is a personal trainer offering 1:1 coaching ($297/month) and group programs ($97/month). Posts transformation stories, workout tips, and nutrition advice. Gets 30-50 DMs per week asking about coaching.
Before
Manually responded to every inquiry: 'What are your goals?' → collect email → send free meal plan → share Calendly link. Took 5+ messages per lead. Conversion rate: 12%. Missed 40% of inquiries because DMs got buried.
After
Set up 'Comment FIT' automation. Auto-collects email, sends 7-day meal plan, delivers Calendly link for discovery call. Added follow-up message 48 hours later.
Result:Email list grew from 800 to 2,400 in 90 days. Discovery call bookings increased from 12% to 38%. Booked 23 new coaching clients (up from 9). Cut admin time by 85%.
Template: Comment-to-DM + Email Gate + Lead Magnet Delivery + Follow-Up Message + Calendly Integration
Marcus teaches Instagram growth strategies. Sells $297 course on growing Instagram to 10K followers. Posts growth tips, algorithm insights, and student wins.
Before
Manually DMed interested followers with course details and webinar registration link. No systematic email collection. Relied entirely on Instagram for launches (risky).
After
Set up 'Comment GROW' automation for lead magnet (free growth audit template). Set up story reply automation during launch: auto-collect email + send webinar registration link. Added follow-up message 24 hours before webinar starts.
Result:Built email list from 340 to 1,580 in 60 days. Webinar attendance increased from 120 to 340. Course sales increased from 18 to 47 (2.6X). Now owns audience outside Instagram.
Template: Comment-to-DM + Story Reply + Email Gate + Webinar Registration + Follow-Up Reminder
Tanya is a business coach for solopreneurs ($1,500 for 3-month coaching package). Posts business strategy content, client wins, and mindset tips.
Before
Got engagement on posts, but struggled to convert followers into discovery calls. Manually DMed interested people, but often waited too long and lost leads.
After
Set up 'Comment COACH' automation. Auto-collects email: 'What's your email? I'll send you my free client attraction blueprint + my calendar to book a free strategy call' Delivers blueprint + Calendly link instantly. Added follow-up: 'Hey! Did you check out the blueprint? I have 2 strategy call spots left this week—grab one while you can!'
Result:Discovery call bookings increased from 8/month to 23/month. Closed 9 coaching packages in first 60 days (up from 3). Email list doubled.
Template: Comment-to-DM + Email Gate + Lead Magnet + Calendly + Follow-Up
Amanda is a holistic health coach offering nutrition coaching ($197/month) and wellness programs. Posts meal prep content, wellness tips, and client testimonials.
Before
Posted valuable content but had no clear funnel from follower to client. Manually sent free resources and coaching info to interested people, but process was disorganized.
After
Set up multiple trigger words: 'NUTRITION' for nutrition guide, 'WELLNESS' for wellness checklist, 'COACH' for coaching info + Calendly. Auto-collects email for all resources. Added story reply automation during wellness challenge launch.
Result:Built email list of 1,240 in 60 days. Launched paid wellness challenge to warm email list and made $8,400. Booked 14 1:1 coaching clients. Instagram finally became a predictable client acquisition channel.
Template: Keyword Auto-Responses (multiple) + Email Gate + Story Reply + Calendar Integration
