Tony's Trattoria posts daily specials, behind-the-scenes kitchen content, and customer reviews. Gets 30-50 comments per week asking about menu, location, and reservations.
Before
Manually responded to every inquiry during slow hours. Missed 60% of DMs during busy dinner service. No way to track which posts drove the most reservations.
After
Set up 'Comment MENU or BOOK' automation. Auto-sends DM: 'Check out our full menu: [link], find us here: [Google Maps], and book your table: [OpenTable link]. Buon appetito!' Added email collection: 'Join our VIP list for exclusive specials?'
Result:Captured 47 inquiries in first month (up from 18). Booked 23 reservations directly from Instagram. Built email list of 340 for monthly specials. Never miss an inquiry during dinner rush.
Template: Comment-to-DM + Location Info + Booking Link + Email Gate
Michelle is a real estate agent posting property listings, market updates, and client testimonials. Gets 20-40 DMs per month asking about listings and showings.
Before
Manually responded to every property inquiry with listing details and tried to coordinate showings via back-and-forth DMs. Took 5+ messages per lead. Lost showings to faster-responding agents.
After
Set up 'Comment DETAILS or SHOWING' automation per property listing. Auto-sends: 'Here are the full details for [address]: [link to listing], and here's my calendar to book a showing: [Calendly link]. I have spots available this week!' Added follow-up message 48 hours later: 'Just checking in! Did you get a chance to review the listing? It's moving fast—would love to show it to you this week!'
Result:Showing bookings increased from 12/month to 31/month. Response time went from hours to 8 seconds. Closed 7 deals directly from Instagram inquiries in 90 days.
Template: Comment-to-DM + Listing Details + Calendly + Follow-Up Message
Carlos runs guided tours in Barcelona. Posts travel content, tour highlights, and customer testimonials. Wants to book more tours directly from Instagram.
Before
Posted tour content but had no clear path from 'love this!' to 'book a tour.' Manually sent tour details and booking links when people asked, but most inquiries went nowhere.
After
Set up 'Comment TOUR or BOOK' automation. Auto-sends: 'I'd love to show you Barcelona! Here are my available tours: [link], pricing & availability: [PDF], and my calendar to book: [Calendly link]. Let's explore together!' Added story reply automation during high season.
Result:Tour bookings increased from 8/month to 27/month. Built email list of 680 for seasonal promotions and new tour announcements. Instagram became #1 booking source.
Template: Comment-to-DM + Service Menu + Booking Calendar + Email Collection
Maria's salon posts hair transformations, styling tips, and product recommendations. Gets inquiries about appointments and pricing.
Before
Manually responded to DM inquiries about availability and pricing. Often couldn't respond during appointments, losing potential clients to salons that responded faster.
After
Set up 'Comment BOOK or PRICING' automation. Auto-sends: 'Thanks for your interest! Here's our service menu and pricing: [link], our location: [Google Maps], and you can book your appointment here: [Booksy/Vagaro link]. Can't wait to style you!' Added email gate for seasonal promotions.
Result:Online bookings increased 65%. Built email list of 420 for promotion announcements. Never miss an inquiry during appointments. Monthly revenue increased 40%.
Template: Comment-to-DM + Service Menu + Location + Booksy Integration + Email Collection
