How to Connect Instagram DMs to Your Email List (Klaviyo, Kit, Mailchimp)

How Do You Connect Instagram DMs to Your Email List?

Connect Instagram DMs to your email list by using a DM automation tool (CreatorFlow, ManyChat) that captures emails, then syncing those contacts to Klaviyo, Kit, or Mailchimp via CSV export, Zapier automation, or native integrations. The fastest method: set up a Zapier workflow that automatically adds new DM-captured emails to your ESP with proper tags. Setup takes 15-30 minutes depending on your platform.

This guide covers specific integration steps for each email platform, including Zapier recipes, tag strategies, and automation sequences.

TL;DR

• No direct integration exists between Instagram DMs and ESPs—you need middleware (automation tool + Zapier or manual export)
• Fastest setup: Zapier connects CreatorFlow/ManyChat to your ESP automatically
• Best for e-commerce: Klaviyo ($20/mo) - Advanced segmentation, Shopify sync
• Best for creators: Kit (ConvertKit) ($39/mo) - Creator-focused, sequence builder
• Best for beginners: Mailchimp ($13/mo) - Simple UI, generous free tier
• Manual option: Export CSV weekly, import to ESP, tag as “Instagram Lead”

Why ESP Integration Matters

Capturing emails in Instagram DMs is step one. Getting those contacts into your email platform—with proper tags and automation triggers—is where the real value lives.

Without integration:

• Emails sit in your DM tool, unused
• Manual CSV exports every week (tedious, easy to forget)
• No automated welcome sequences
• No segmentation by Instagram campaign

With integration:

• New subscribers automatically enter your ESP
• Welcome sequences trigger instantly
• Tags identify Instagram-sourced leads
• You can measure Instagram → Email → Revenue

The goal: capture email in DM → appears in ESP within seconds → welcome sequence starts automatically.

DM Copy Templates That Convert

The message you send matters as much as the integration. Here are tested templates for capturing emails in Instagram DMs.

Template 1: Direct Ask

Hey! Thanks for commenting.

I'll send the [lead magnet] to your email—what's the best address?

Why it works: Simple, clear, no friction. Conversion rate: 40-50%.

Template 2: Value-First

Hey! Here's the quick version: [1-2 sentence summary].

Want the full guide? Drop your email and I'll send it over.

Why it works: Delivers value before asking, builds trust. Conversion rate: 50-60%.

Template 3: Qualifier + Email

Before I send this—are you looking to [outcome A] or [outcome B]?

(I'll customize which guide I send based on where you're at)

Then, after they answer:

Got it. What's your email? I'll send the [relevant guide] right now.

Why it works: Segments while capturing, more personalized. Conversion rate: 35-45% (lower but higher quality leads).

What NOT to Say

• ❌ “Subscribe to my email list for…” (sounds like work)
• ❌ “Sign up for my newsletter…” (everyone ignores newsletters)
• ❌ “Join my community at [long URL]…” (friction, requires platform exit)
• ❌ “Give me your email” (too demanding, no value prop)

Email Validation Message

If they provide an invalid email:

Hmm, that doesn't look like a valid email. Can you double-check and send it again? Should be something like name@email.com

Method 1: Zapier Automation (Recommended)

Zapier connects your DM automation tool to virtually any ESP. This is the most reliable method for real-time sync.

What You Need

• DM automation tool with Zapier support (CreatorFlow, ManyChat)
• Zapier account (Free tier works for basic workflows)
• ESP account (Klaviyo, Kit, or Mailchimp)

Zapier Pricing (as of January 2026)

Source: zapier.com/pricing, January 2026

Note: One “task” = one email captured and synced. 750 tasks/month handles ~25 new subscribers/day.

General Zapier Workflow

1. Trigger: New contact/email captured in DM tool
2. Action: Create/update subscriber in ESP
3. Add tags: “Instagram”, “DM Lead”, “[Campaign Name]”
4. Optional: Trigger automation/sequence

Zapier Alternative: Make (Integromat)

If Zapier pricing doesn’t work for your volume, Make (formerly Integromat) offers a cost-effective alternative with more powerful features.

Make Pricing (as of January 2026)

Source: make.com/pricing, January 2026

Key differences from Zapier:

• ✅ Lower cost: $9/mo vs $19.99/mo for similar volume
• ✅ More operations: 10,000 vs 750 tasks at starter tier
• ✅ Visual workflow builder: More complex logic and branching
• ✅ Better for high-volume: More operations per dollar
• ❌ Steeper learning curve: More technical than Zapier
• ❌ Fewer pre-built templates: Requires more custom setup

When to Choose Make Over Zapier

Choose Make if:

• You’re capturing 100+ emails/week from Instagram
• You need conditional logic (different lists per keyword)
• You want to save on monthly costs
• You’re comfortable with slightly more technical setup

Stick with Zapier if:

• You’re just starting (under 50 emails/month)
• You prefer simplicity over features
• You want the easiest possible setup

Make Integration Setup

The workflow is similar to Zapier:

1. Trigger: HTTP webhook from your DM automation tool
2. Action: Add subscriber to Klaviyo/Kit/Mailchimp
3. Advanced: Add conditional routing, filters, and multi-step flows

Pro tip: Use Make’s built-in data transformation to clean email addresses (trim spaces, lowercase) before sending to your ESP.

Klaviyo Integration (E-commerce Focus)

Klaviyo is the go-to ESP for e-commerce brands, especially Shopify stores. Its segmentation and flow builder make it powerful for Instagram-sourced leads.

Klaviyo Pricing (as of January 2026)

Source: klaviyo.com/pricing, January 2026

Method A: Zapier → Klaviyo

Step 1: Create Zapier Account

1. Go to zapier.com and sign up
2. Connect your DM automation tool (CreatorFlow or ManyChat)
3. Connect Klaviyo

Step 2: Set Up the Zap

1. Click “Create Zap”
2. Trigger App: Select your DM tool (CreatorFlow/ManyChat)
3. Trigger Event: “New Contact” or “New Email Captured”
4. Action App: Klaviyo
5. Action Event: “Add Subscriber to List”

Step 3: Configure Klaviyo Action

Step 4: Add Custom Properties for Segmentation

In Klaviyo, add these custom properties:

• source: “Instagram DM”
• campaign: “[Your campaign name]”
• capture_date: Use Zapier’s timestamp
• instagram_handle: Map from trigger (if available)

Step 5: Test and Activate

1. Run test with a sample email
2. Verify subscriber appears in Klaviyo with correct tags
3. Turn on Zap

Method B: Manual CSV Import to Klaviyo

If Zapier isn’t an option or you’re just starting out, manual CSV import works fine for low-volume email capture.

Step 1: Export from DM tool

• CreatorFlow: Contacts → Export CSV
• ManyChat: Audience → Export
• Export frequency: Weekly or after each campaign (don’t wait more than 7 days)

Step 2: Prepare CSV with required columns

Your CSV should have these columns:

email,first_name,source,instagram_handle,capture_date,campaign
subscriber@email.com,John,Instagram DM,@johnsmith,2026-01-15,free-guide-jan

Required columns:

• email - Email address (required)
• first_name - First name (optional but recommended)

Recommended custom properties:

• source - Always “Instagram DM” for all rows
• instagram_handle - Their Instagram username
• capture_date - Date they gave email (YYYY-MM-DD format)
• campaign - Which lead magnet or post (e.g., “free-guide-jan-2026”)

Step 3: Import to Klaviyo

1. Go to Lists & Segments → Select your target list
2. Click Manage List → Import Contacts
3. Upload your CSV file
4. Map columns to Klaviyo properties:
   • CSV column email → Klaviyo field Email
   • CSV column first_name → Klaviyo field First Name
   • CSV column source → Create new property Source
   • CSV column instagram_handle → Create new property Instagram Handle
5. Select Subscribe to marketing (since they gave explicit consent in DMs)
6. Click Import

Step 4: Add to Flow

After import, manually trigger your welcome flow or use a segment:

• Create segment: List = Instagram DM Leads AND Joined list in last 7 days
• Create flow triggered by this segment

Manual CSV Best Practices:

✅ Export weekly: Don’t let emails sit for 14+ days (interest fades) ✅ Clean before import: Remove duplicate emails, invalid formats ✅ Standardize formatting: Lowercase emails, trim whitespace ✅ Add consistent tags: Use same campaign naming convention ✅ Set calendar reminder: Weekly CSV export/import routine

When to upgrade to Zapier:

• You’re capturing 20+ emails/week (3+ hours/month saved)
• You want real-time sync (welcome email within minutes)
• Manual work is slowing you down

Klaviyo Flow for Instagram Leads

Create a dedicated flow for Instagram-sourced subscribers:

Flow Trigger: Added to list “Instagram Leads”

Email 1 (Immediate):

• Subject: “Here’s your [lead magnet] 🎁”
• Deliver promised content
• Set expectations (“I’ll send you weekly tips…”)

Email 2 (Day 2):

• Subject: “Quick question about [topic]”
• Ask about their biggest challenge
• Build relationship

Email 3 (Day 4):

• Subject: “This helped 500+ [audience type]”
• Share value, case study, or tip
• Soft mention of products if relevant

Email 4 (Day 7):

• Subject: “Ready for the next step?”
• Introduce paid offer
• Include discount code for Instagram leads

Klaviyo Segment for Instagram Attribution

Create segment to track Instagram lead performance:

Segment conditions:

• source equals “Instagram DM”

Track:

• Open rate (expect 35-50% for Instagram leads)
• Click rate
• Revenue attributed
• Compare to other acquisition channels

Kit (ConvertKit) Integration (Creator Focus)

Kit (formerly ConvertKit) is built for creators—course sellers, coaches, newsletter writers. Its visual automation builder and tagging system work well for Instagram leads.

Kit Pricing (as of January 2026)

Source: kit.com/pricing (formerly convertkit.com), January 2026

Method A: Zapier → Kit

Step 1: Connect Apps in Zapier

1. Add Kit as a connected app (authorize with API key)
2. Add your DM automation tool

Step 2: Create the Zap

1. Trigger: New email captured in DM tool
2. Action: Kit - “Add Subscriber to Form”

Step 3: Configure Kit Action

Why use a Form? Kit’s automation triggers work best with forms. Creating a dedicated form for Instagram leads lets you trigger specific sequences.

Step 4: Tag Strategy for Kit

Add these tags via Zapier:

• instagram - Source identifier
• dm-lead - Capture method
• [campaign-name] - Specific campaign (e.g., “free-guide-jan-2026”)
• [lead-magnet-name] - Which offer they claimed

Method B: ManyChat Native Integration

ManyChat has a native Kit integration (no Zapier needed):

1. In ManyChat:

   • Settings → Integrations → Kit (ConvertKit)
   • Authenticate with API key

2. In your flow:

   • After email capture action
   • Add “Kit: Subscribe to Form” action
   • Select form and tags

3. Sync happens in real-time (faster than Zapier)

Kit Automation Sequence for Instagram Leads

Create Visual Automation in Kit:

Entry Point: Subscribes to form “Instagram DM Capture”

Sequence:

1. Email 1 (Immediate): Deliver lead magnet

   • Tag: received-lead-magnet

2. Wait 1 day

3. Email 2: Introduction + value

   • Share your story, build connection

4. Wait 2 days

5. Email 3: Best tip or quick win

   • Tag: engaged (if they click)

6. Wait 2 days

7. Email 4: Case study or transformation story

8. Wait 3 days

9. Email 5: Introduce offer

   • Tag: saw-offer
   • If they click: Tag interested-in-[product]

Conditional path: If tagged engaged, send additional nurture. If not engaged by Email 3, send re-engagement email.

Kit Reporting for Instagram Leads

Track Instagram lead performance:

1. Go to Subscribers → Filter by tag “instagram”
2. View:
   • Subscriber count from Instagram
   • Open rate for this segment
   • Click rate
   • Unsubscribe rate

Compare to other acquisition sources (blog opt-ins, webinar registrations, etc.).

Mailchimp Integration (Beginner-Friendly)

Mailchimp is the most recognizable email platform, with a generous free tier and simple interface. Good for beginners and small lists.

Mailchimp Pricing (as of January 2026)

Source: mailchimp.com/pricing, January 2026

Note: Free tier limited to 500 contacts and 1,000 emails/month. No automation sequences on free tier.

Method A: Zapier → Mailchimp

Step 1: Connect Apps

1. Authorize Mailchimp in Zapier
2. Authorize your DM automation tool

Step 2: Create the Zap

1. Trigger: New email captured (from DM tool)
2. Action: Mailchimp - “Add/Update Subscriber”

Step 3: Configure Mailchimp Action

Step 4: Add Merge Field for Source Tracking

In Mailchimp, create a merge field:

1. Audience → Settings → Audience fields
2. Add field: “SOURCE” (text)
3. In Zapier, set this field to “Instagram DM”

Method B: ManyChat Native Integration

ManyChat integrates directly with Mailchimp:

1. In ManyChat:

   • Settings → Integrations → Mailchimp
   • Connect your Mailchimp account

2. In your automation flow:

   • After email capture
   • Add action: “Mailchimp: Subscribe to List”
   • Select audience and tags

Mailchimp Automation for Instagram Leads

Create an automation journey:

Trigger: Contact added with tag “instagram”

Journey Steps:

1. Email 1 (Immediate): Welcome + lead magnet delivery

   • Subject: “Your [resource name] is here!”

2. Delay: 2 days

3. Email 2: Value email

   • Subject: “The #1 mistake I see with [topic]”

4. Delay: 3 days

5. Email 3: Soft pitch

   • Subject: “Want to go deeper?”
   • Introduce paid offer

Note: Automation journeys require Essentials plan ($13/mo minimum).

Mailchimp Tag Strategy

Create these tags for Instagram leads:

• instagram - All Instagram-sourced contacts
• dm-automation - Captured via DM (vs manual DM)
• [campaign-month-year] - e.g., “jan-2026-guide”
• [lead-magnet] - Which offer they received

Segment by tags:

• Audience → Segments → Create Segment
• Tag is “instagram”
• Use for Instagram-specific campaigns

Comparison: Which ESP for Instagram Leads?

Quick Decision Guide

Choose Klaviyo if:

• You sell products (physical or digital)
• You use Shopify
• You need advanced segmentation (purchase behavior, browse history)
• Revenue tracking is critical

Choose Kit if:

• You’re a creator (courses, coaching, newsletters)
• You want simple visual automations
• Tagging/organization is important
• You prefer creator-focused features

Choose Mailchimp if:

• You’re just starting out
• Budget is tight (free tier works)
• You want the simplest interface
• You don’t need advanced automation

Advanced: Webhook Integration

For technical users, webhooks offer real-time sync without Zapier’s task limits.

How Webhooks Work

1. DM tool captures email
2. DM tool sends webhook (HTTP POST) to your server or ESP
3. ESP receives data and creates subscriber instantly

Webhook to Klaviyo

Klaviyo accepts webhook data via their Track API:

Endpoint: https://a.klaviyo.com/api/v2/list/{LIST_ID}/subscribe

Headers:

Content-Type: application/json

Body:

{
  "api_key": "YOUR_PRIVATE_API_KEY",
  "profiles": [
    {
      "email": "subscriber@email.com",
      "$first_name": "John",
      "$source": "Instagram DM",
      "instagram_handle": "@username"
    }
  ]
}

Webhook to Kit

Kit accepts webhooks via their API:

Endpoint: https://api.convertkit.com/v3/forms/{FORM_ID}/subscribe

Body:

{
  "api_key": "YOUR_API_KEY",
  "email": "subscriber@email.com",
  "first_name": "John",
  "tags": ["instagram", "dm-lead"]
}

Webhook to Mailchimp

Mailchimp accepts webhooks via their API:

Endpoint: https://{dc}.api.mailchimp.com/3.0/lists/{AUDIENCE_ID}/members

Headers:

Content-Type: application/json
Authorization: apikey YOUR_API_KEY

Body:

{
  "email_address": "subscriber@email.com",
  "status": "subscribed",
  "merge_fields": {
    "FNAME": "John",
    "SOURCE": "Instagram DM"
  },
  "tags": ["instagram", "dm-lead"]
}

Note: Replace {dc} with your data center code (e.g., us21) found in your API key.

When to Use Webhooks vs Zapier

Recommendation: Start with Zapier. Move to webhooks if you’re capturing 1,000+ emails/month and want to reduce costs.

Tagging Strategy for Instagram Leads

Proper tagging lets you segment, personalize, and measure Instagram as an acquisition channel.

Universal Tag Framework

Apply these tags to all Instagram-sourced subscribers:

Segmentation Ideas

Segment 1: “Hot Instagram Leads”

• Tags contain source:instagram
• Subscribed in last 30 days
• Opened at least 2 emails

Segment 2: “Instagram → Product Interest”

• Tags contain source:instagram
• Clicked product link in any email

Segment 3: “Instagram Re-engagement”

• Tags contain source:instagram
• No email opens in last 60 days

Measuring Instagram Email ROI

Track these metrics for your Instagram segment:

1. List growth from Instagram - New subscribers/month
2. Open rate - Instagram leads vs other sources
3. Click rate - Engagement comparison
4. Revenue per subscriber - Instagram leads vs average
5. Conversion rate - Instagram leads that purchase

Benchmark: Instagram-sourced leads typically have 20-40% higher open rates than cold traffic because they already follow you.

Compliance: GDPR & CAN-SPAM Requirements

GDPR Compliance (EU Users)

If you have EU followers, you must comply with GDPR for email capture:

1. Explicit Consent

Your DM message must clearly state what they’re signing up for:

Want weekly Instagram tips sent to your inbox? Reply with your email to subscribe.

You can unsubscribe anytime, and I'll never share your info.

2. Clear Purpose

State what emails they’ll receive:

• ✅ “I’ll send weekly Instagram tips”
• ✅ “You’ll get the guide + occasional marketing emails”
• ❌ “Join my list” (too vague)

3. Easy Unsubscribe

Include opt-out in every email:

• Unsubscribe link in footer (required by ESPs)
• Honor unsubscribe requests immediately
• Optional: Support “STOP” keyword in DMs

4. Data Handling Transparency

In your privacy policy (required):

• Where data is stored (your ESP’s servers)
• How long data is retained
• Right to request data deletion
• Right to export their data

GDPR-compliant DM template:

Hey! Here's the [lead magnet]: [LINK]

Want me to send it to your email + add you to my weekly newsletter? Reply with your email if yes.

(You can unsubscribe anytime. I respect your privacy and never share your info.)

CAN-SPAM Compliance (US)

Required for US email marketing:

1. Include Physical Address

Every email must have your physical mailing address in the footer. Your ESP typically adds this automatically if you’ve set it up.

2. Clear Unsubscribe Option

• Visible unsubscribe link in every email
• Process unsubscribe within 10 business days
• Don’t require login to unsubscribe
• Don’t charge a fee to unsubscribe

3. Honest Subject Lines

• No misleading subject lines
• Subject must relate to email content
• “From” name must identify your business

4. Honor Opt-Outs Promptly

Once someone unsubscribes:

• Remove from list within 10 days
• Don’t email them again (except transactional emails)
• Don’t sell their address to others

Double Opt-In vs Single Opt-In

Recommendation: Use double opt-in for EU audiences, single opt-in acceptable for US audiences (with explicit DM consent).

Best Practices for Compliance

1. Deliver value first: Send lead magnet before asking for email (builds trust)
2. Make it optional: Email capture shouldn’t be required for DM interaction
3. Set expectations: Tell them what they’ll receive and how often
4. Keep records: Log when and how consent was obtained (most ESPs do this)
5. Update privacy policy: Link to it in your Instagram bio and DM footer

Email Deliverability Best Practices

Getting emails into inboxes (not spam folders) requires following deliverability rules.

1. Use Double Opt-In (Recommended for Best Deliverability)

The flow:

1. Email captured in DM
2. ESP sends confirmation email with “Click to confirm” link
3. User clicks link
4. Welcome sequence starts

Benefits:

• 50-70% better inbox placement
• Removes invalid/fake emails
• GDPR compliant
• Lower spam complaints

Trade-off:

• 10-20% of emails won’t confirm (but these were low-quality leads anyway)

2. Immediate Value Delivery

Action: Send welcome email with lead magnet within 60 seconds of email capture.

3. Consistent Sender Identity

Your “From” name should:

• Match your Instagram handle or personal name
• Be consistent across all emails
• Be recognizable (no “noreply@” addresses)

Example:

• ✅ “Sarah from @sarahfitness”
• ✅ “Sarah Johnson”
• ❌ “Newsletter Team”
• ❌ “noreply@domain.com”

4. Welcome Sequence Timing

Don’t: Send 5 emails in 24 hours (spam flag)

Do: Space emails 24-72 hours apart initially

5. Avoid Spam Triggers

Content to avoid:

• ALL CAPS SUBJECT LINES
• Excessive exclamation points!!!
• Spam trigger words: “FREE!!!”, “Act Now”, “Limited Time”
• Too many links (max 3-5 per email)
• Large images with no text (image-to-text ratio: 40/60)

Technical setup:

• Authenticate your domain (SPF, DKIM, DMARC)
• Use reputable ESP (Klaviyo, Kit, Mailchimp all have good reputations)
• Warm up your sending domain (gradually increase volume)

6. List Hygiene

Remove inactive subscribers regularly:

Every 90 days:

• Remove hard bounces immediately
• Remove soft bounces after 3 attempts
• Tag subscribers with no opens in 90 days
• Send re-engagement campaign

Re-engagement email example:

Subject: Should I keep sending these?

Hey [NAME],

I noticed you haven't opened my emails in a while. No worries—inboxes get crowded.

Quick question: Want to keep getting my weekly Instagram tips?

👉 Click here to stay subscribed
👉 Or just ignore this and I'll remove you from the list

No hard feelings either way!

- [Your Name]

7. Monitor Key Metrics

If metrics fall into warning zone:

1. Check sender reputation (use tools like SenderScore)
2. Review recent subject lines and content
3. Clean your list (remove inactive subscribers)
4. Verify email authentication (SPF/DKIM)

Troubleshooting Common Integration Issues

Issue: Duplicate Subscribers

Symptom: Same email added multiple times

Cause: Zapier creating new subscriber instead of updating existing

Fix:

• Use “Add/Update” action (not just “Add”)
• In Klaviyo: Enable “Update existing profile” option
• In Kit: System handles duplicates automatically
• In Mailchimp: Use “Add or Update” action

Issue: Tags Not Applying

Symptom: Subscribers arrive but without tags

Cause: Tag field not mapped correctly in Zapier

Fix:

• In Zapier, verify tag field format:
  • Klaviyo: Comma-separated string
  • Kit: Array or comma-separated
  • Mailchimp: Comma-separated string
• Test with manual entry first

Issue: Automation Not Triggering

Symptom: Subscribers added but welcome sequence doesn’t start

Cause: Automation trigger doesn’t match entry method

Fix:

• Klaviyo: Ensure flow trigger is “Added to List” (not “Submitted Form”)
• Kit: Use Form-based trigger (create form for Instagram leads)
• Mailchimp: Verify tag-based trigger matches exactly

Issue: Zapier Task Limit Reached

Symptom: New emails stop syncing mid-month

Cause: Exceeded Zapier plan task limit

Fix:

• Upgrade Zapier plan
• Switch to webhooks (no limits)
• Batch sync via CSV (manual but no cost)

FAQ

Can I connect Instagram DMs directly to Klaviyo/Kit/Mailchimp?

No direct integration exists. Instagram’s API doesn’t connect to email platforms. You need middleware: a DM automation tool (CreatorFlow, ManyChat) plus Zapier or manual CSV export.

Which integration method is fastest?

Webhooks are instant. Zapier is near real-time (under 5 minutes). ManyChat’s native integrations are also real-time. Manual CSV export is the slowest (depends on your export frequency).

Do I need the paid Zapier plan?

Free tier (100 tasks/month) works for testing and small lists. If you’re capturing more than ~3 emails/day from Instagram, upgrade to Starter ($19.99/mo).

Will tags sync automatically?

With Zapier, you configure which tags to apply. They’re added automatically on every sync. With CSV import, you add tags manually during import.

How do I track which Instagram post generated the most subscribers?

Add a campaign-specific tag in your DM automation (e.g., campaign:reel-jan-15). This tag passes through Zapier to your ESP. Filter by this tag to see subscribers from each post.

What if I switch from Mailchimp to Klaviyo later?

Export your Mailchimp audience as CSV (with all tags/custom fields). Import to Klaviyo. Update your Zapier workflow to point to Klaviyo. Your historical Instagram leads keep their tags.

The Bottom Line

Connecting Instagram DMs to your email list requires three components:

1. DM automation tool (CreatorFlow, ManyChat) - Captures emails in DMs
2. Integration layer (Zapier, native integration, or webhook) - Syncs to ESP
3. Email platform (Klaviyo, Kit, Mailchimp) - Stores and nurtures leads

Best combination by use case:

• E-commerce/Shopify: CreatorFlow + Zapier + Klaviyo
• Course creators/Coaches: ManyChat + Native Integration + Kit
• Beginners/Small lists: CreatorFlow + CSV Export + Mailchimp

Setup time: 15-30 minutes for Zapier workflow, 5 minutes for CSV export routine.

Once connected, every email captured in Instagram DMs automatically enters your email ecosystem—tagged, segmented, and ready for your welcome sequence. No manual work. No missed leads.

Next step: Choose your ESP, set up the Zapier workflow using the steps above, and start measuring Instagram as an acquisition channel.

Related guides:

• Instagram to Email Funnel: Build Your List Automatically - Funnel strategy and lead magnets
• How to Collect Emails via Instagram DMs Automatically - Email capture mechanics and templates
• Comment-to-DM Automation Setup Guide - Technical setup for DM automation
• Best Instagram DM Automation Tools - Tool comparison and pricing

Sources: Klaviyo pricing (klaviyo.com/pricing, January 2026), Kit pricing (kit.com/pricing, January 2026), Mailchimp pricing (mailchimp.com/pricing, January 2026), Zapier pricing (zapier.com/pricing, January 2026). API documentation from respective platforms.