Free Instagram Media Kit Generator - Create Professional Media Kits Instantly
Build a stunning media kit that brands actually want to see. Enter your Instagram stats, add your packages, and download a professional PDF or image - ready for brand pitches in minutes.
Your Media Kit Preview
What is an Instagram Media Kit?
An Instagram media kit (also called a press kit or rate card) is a professional document that showcases your Instagram presence to potential brand partners. It typically includes your follower count, engagement rate, audience demographics, content examples, and collaboration packages with pricing.
Think of it as your Instagram resume for brand deals. A well-designed media kit helps you stand out from thousands of other creators and justifies your rates with data.
Why Do You Need a Media Kit?
Look Professional
Brands receive hundreds of pitches. A polished media kit immediately signals you're a serious creator who understands the business side of influencer marketing.
Save Time
Instead of answering the same questions ("What's your engagement rate?", "What do you charge?") repeatedly, send a single document with everything brands need to make a decision.
Justify Your Rates
When you show engagement rates, reach, and demographics, brands understand the value you bring. Data-backed pricing leads to better-paid partnerships.
Win More Deals
Creators with media kits close more brand deals because they make it easy for marketing managers to say yes. Remove friction from the decision-making process.
What Should Your Media Kit Include?
Header / Introduction
Your name or brand, Instagram handle, profile photo, and a brief bio (2-3 sentences about who you are and what you create).
Key Metrics
Follower count, engagement rate, average likes/comments per post, average reach, and story views. Use accurate numbers from Instagram Insights.
Audience Demographics
Where your followers are located (top countries), age breakdown, and gender split. This helps brands verify your audience matches their target market.
Collaboration Packages
List your offerings with clear pricing: story posts, feed posts, Reels, bundles, usage rights, etc. Be specific about what's included in each package.
Contact Information
Email address for business inquiries. Optionally include your website, other social platforms, or management contact.
Media Kit Best Practices
Keep It to 1-2 Pages
Brand managers are busy. Include essential information only. Save detailed case studies for follow-up conversations.
Update Regularly
Refresh your media kit every 1-3 months as your follower count and engagement change. Outdated stats undermine your credibility.
Use Real Numbers
Never inflate your stats. Brands can easily verify metrics, and getting caught lying destroys trust instantly.
Match Your Brand Aesthetic
Use colors and fonts that align with your Instagram feed. Consistency reinforces your personal brand identity.
Make Contact Easy
Include a clear call-to-action and professional email. Don't make brands hunt for how to reach you.
A strong media kit is your ticket to better brand deals. This free generator helps you create one in minutes - no design skills required.
Last updated: January 2026
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Frequently Asked Questions About Instagram Media Kits
What is an Instagram media kit?
An Instagram media kit is a professional document that summarizes your Instagram presence for brand partnerships. It includes your follower count, engagement rate, audience demographics, content style, collaboration packages, and contact information. Think of it as your influencer resume that helps brands decide whether to work with you.
How do I create a media kit for Instagram?
Use this free generator: (1) Enter your basic info and Instagram handle, (2) Add your statistics from Instagram Insights, (3) Include audience demographics, (4) List your collaboration packages with pricing, (5) Download as PDF or image. The whole process takes under 5 minutes.
What should be included in an influencer media kit?
A strong media kit includes: Header (name, handle, photo, bio), Key Stats (followers, engagement rate, reach), Demographics (location, age, gender of your audience), Content Examples (optional screenshots of your best work), Packages & Pricing (what you offer and what it costs), and Contact Info (email for inquiries). Keep it to 1-2 pages maximum.
What engagement rate should I have for my media kit?
Engagement rates vary by niche and follower count. Generally: 1-3% is average, 3-6% is good, 6%+ is excellent. Micro-influencers (under 50K followers) typically have higher engagement rates (3-10%) than larger accounts. Be honest about your numbers - brands can verify them easily through various tools.
How much should I charge for Instagram collaborations?
Common pricing formulas include: $10-100 per 1,000 followers (depending on engagement and niche), or 1-3 cents per follower for posts. High-value niches (finance, tech, luxury) command higher rates. Package example: 25K followers with 5% engagement might charge $250-500 for a feed post. This tool helps you structure packages, but research your niche for specific benchmarks.
Do I need a media kit if I'm a small creator?
Yes! Micro-influencers (1K-50K followers) benefit from media kits because: (1) You prove you're professional and serious about collaborations, (2) Smaller creators often have higher engagement rates - show this data, (3) Brands increasingly prefer authentic micro-influencers over mega-influencers. A polished media kit helps you compete regardless of follower count.
How often should I update my media kit?
Update your media kit every 1-3 months, or whenever significant changes occur. Key times to update: (1) After gaining 10%+ followers, (2) If engagement rate changes significantly, (3) When adding new collaboration packages, (4) After completing notable brand partnerships you can reference. Outdated stats damage your credibility.
What file format should I use for my media kit?
PDF is the most professional and widely accepted format - it preserves formatting and is easy to email. This generator creates high-quality PDFs. You can also download as an image (PNG) for quick sharing via DM or on your website. Always keep an editable version so you can make updates easily.
Should I include my rates in my media kit?
Including rates is optional but recommended. Pros: Saves time by filtering out brands with insufficient budgets, shows confidence in your value. Cons: Less negotiation flexibility. A common approach: Include starting rates or rate ranges (e.g., "Feed posts from $300") to set expectations while leaving room for negotiation.
How do I send my media kit to brands?
Common methods: (1) Email attachment when pitching or responding to inquiries, (2) Link in your Instagram bio via Linktree or similar, (3) Auto-send via DM using tools like CreatorFlow when brands message you, (4) Dedicated page on your website. Make it as easy as possible for brands to access.
Can I use this media kit generator for free?
Yes, this Instagram media kit generator is completely free. Enter your details, customize the design, and download as PDF or image - no signup required, no watermarks, unlimited use. We built this to help creators look professional and win more brand deals.
What makes a media kit stand out to brands?
Stand out by: (1) Leading with engagement rate, not just follower count, (2) Showing audience alignment - demographics that match the brand's target market, (3) Professional design that reflects your content quality, (4) Clear, specific packages - not vague "DM for rates" language, (5) Social proof - mention notable past brand partnerships if you have them.
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