ShopMy is an affiliate platform that lets Instagram creators earn 10-30% commissions by sharing product links from 1,500+ brands. Unlike LTK (which asks for 5,000+ followers outside the US and Canada, and reviews US and Canada applicants on engagement and content history), ShopMy accepts creators with 1,000+ followers and pays weekly on Fridays. The platform’s auto-monetization feature generates commission-ready links instantly without manually joining individual brand programs. ShopMy is free for creators.
You post an outfit Reel with 6 items from different brands. On LTK, you need to be approved by each brand before earning commissions on their products. On ShopMy, you add the products and the auto-monetization engine finds the highest available commission rate for each one. No applications. No waiting. That $89 dress you featured earns a 22% commission the moment someone clicks your link.
This guide covers how to join ShopMy, set up your storefront, maximize commissions, and distribute your links on Instagram without spending hours copy-pasting URLs into DMs.
Key Takeaways
- 1,000 follower minimum: ShopMy is accessible to micro-influencers who are still below the 5K+ threshold LTK is commonly cited as looking for
- 10-30% commission rates: Varies by brand. Fashion averages 10-20%, beauty averages 15-25%, DTC brands can hit 30%
- Weekly Friday payouts: $25 minimum. Fastest payout cycle among major affiliate platforms
- Auto-monetization: Add any product, get a commission-ready link. No manual brand applications
- Browser extension: Generate affiliate links from any retailer’s website with one click
- Gift requests built in: Request products from brands directly through the platform
- No Instagram DM automation: ShopMy generates links but doesn’t handle delivery. Pair with DM automation to send links when followers comment on posts
How Does ShopMy Work for Instagram Creators?
ShopMy gives Instagram creators with 1,000+ followers a free storefront and commission-ready links from 1,500+ brands. You add a product, and auto-monetization finds the highest rate available across ShopMy’s direct brand partnerships and connected networks like ShareASale, CJ Affiliate, Impact, and Rakuten. Commissions run 10-30% depending on the brand. You share those links in your bio, Stories, or DMs, and ShopMy pays out weekly on Fridays with a $25 minimum.
How to Join the ShopMy Affiliate Program
Requirements
- Active Instagram account with 1,000+ followers
- Consistent content in a shoppable niche (fashion, beauty, home, lifestyle, food, fitness)
- Public Instagram profile
- Based in a supported country (US, UK, Canada, Australia, and expanding)
Application Process
- Go to shopmy.us and click “Apply as Creator”
- Connect your Instagram account
- Fill out your profile: niche, content style, audience demographics
- Submit and wait for review (typically 3-7 business days)
- Once approved, complete your profile and start adding products
ShopMy approval rates are higher than LTK’s because the platform is actively growing its creator base. Creators with consistent posting schedules and engaged audiences in shoppable niches (fashion, beauty, home) have the highest acceptance rates.
Setting Up Your Profile
After approval:
- Add a profile photo and bio. This is what brands see when you request gifts or when followers browse your storefront.
- Choose your primary categories. Fashion, beauty, home, lifestyle, food, fitness, travel. Pick up to 3 that match your content.
- Connect your social accounts. Instagram is primary, but linking TikTok and YouTube shows brands your full reach.
- Set up payment. Connect your bank account or PayPal for weekly Friday payouts.
ShopMy Commission Rates by Niche
ShopMy commissions vary by brand, not by a fixed category rate. Each brand on the platform sets its own commission percentage. Here’s what Instagram creators typically earn:
| Niche | Typical Commission Range | Top Brands Paying |
|---|---|---|
| Fashion (clothing) | 10-20% | DTC brands, mid-range retailers |
| Fashion (shoes/accessories) | 10-18% | Department stores, specialty brands |
| Beauty/skincare | 15-25% | Clean beauty, DTC skincare |
| Luxury fashion | 8-15% | Designer brands |
| Home decor | 10-20% | Home goods, furniture |
| Wellness/fitness | 12-20% | Supplement brands, activewear |
| DTC brands | 15-30% | Emerging brands growing through creators |
How Auto-Monetization Works
This is ShopMy’s defining feature. When you share a product link, ShopMy’s system:
- Checks if the brand has a direct partnership with ShopMy
- If not, checks if the brand has an affiliate program through any connected network (ShareASale, CJ Affiliate, Impact, Rakuten, etc.)
- Applies the highest available commission rate automatically
- Generates a tracking link you can share immediately
You don’t need to:
- Apply to individual brand affiliate programs
- Wait for approval
- Compare rates across networks
- Manage multiple affiliate dashboards
The system handles all of this in the background. You add a product, you get a commission-ready link. This is a massive time-saver for fashion creators who share 5-10 different brand products per outfit post.
Brands Not on ShopMy
Not every brand has an affiliate program. If a product isn’t monetizable through any connected network, ShopMy will still let you add it to your storefront (for curation purposes), but you won’t earn a commission. The platform shows you which links are monetized and which aren’t, so you can prioritize high-commission products.
For brands not on ShopMy, check if they’re available on LTK or Amazon. Running more than one affiliate platform at a time is how fashion creators cover the gaps.
How to Use ShopMy on Instagram
4 Ways to Share ShopMy Links
1. Bio link / Linktree integration
Add your ShopMy storefront URL to your Instagram bio or link-in-bio tool. Followers who visit your profile can browse all curated products. This is passive (you don’t need to do anything per post), but conversion rates are low because followers need to leave their current session and visit your profile.
2. Story link stickers
Share a product or outfit in your Instagram Story, add a link sticker with your ShopMy URL, and followers tap the sticker to shop. Stories work well for flash sales, limited-stock items, and “today only” recommendations. Every Instagram account can use link stickers (no follower minimum since 2021).
3. Instagram Reels with native product tags (new in 2026)
If a brand’s products are in Meta’s commerce catalog, you can tag them directly in your Reel using Instagram’s native affiliate product tagging (launched April 2026). This works alongside ShopMy. You earn the commission through whichever platform tracks the click first.
4. Comment-to-DM automation (highest conversion)
Post an outfit Reel with a caption like “Comment LINK for all outfit details.” When followers comment, DM automation sends them your ShopMy links within seconds. The link arrives while the person is still looking at the post, which is the moment intent is highest. A bio link asks them to leave the session, find your profile, and search a storefront instead.
ShopMy doesn’t have built-in DM automation. You need a separate tool. CreatorFlow connects to Meta’s official Instagram API and sends your ShopMy links automatically when someone comments a trigger word. Setup takes 5 minutes.
Setting Up DM Automation for ShopMy Links
Step 1: Create your ShopMy links
Go to your ShopMy dashboard. Add each item from your outfit. Copy the individual product links. For a 6-item outfit, you’ll have 6 separate ShopMy URLs.
Step 2: Set up the automation
In CreatorFlow (or your automation tool):
- Create a new automation
- Select the Instagram post you want to monitor
- Set trigger words: “link,” “outfit,” “shop,” “details”
- Write your DM message with all ShopMy links included
Step 3: Format your DM template
Example for a fashion outfit post:
“Thanks for your interest! These are affiliate links, so I earn a commission if you buy. Here are all the outfit details:
Top: [ShopMy link] Jeans: [ShopMy link] Boots: [ShopMy link] Bag: [ShopMy link] Sunglasses: [ShopMy link]
I’m 5’7 and wearing a size S. The jeans run slightly small, so size up one.
Tap any link to shop!”
Step 4: Activate and monitor
Turn on the automation. Every comment with a trigger word gets an instant DM. Check your CreatorFlow analytics to see DM delivery rates and link clicks. Check your ShopMy dashboard to see which products generate the most commission revenue.
Disclose the Affiliate Relationship
Every ShopMy link is a paid endorsement. The FTC requires a clear and conspicuous disclosure wherever the link appears, including inside an automated DM. Put it in plain words at the top of the message and in the caption of the post that triggers it, not buried in hashtags. Undisclosed endorsements carry a civil penalty of up to $53,088 per violation (ftc.gov, 2026).
Maximizing ShopMy Earnings
Strategy 1: Prioritize High-Commission Products
Not all ShopMy links pay the same. Before building an outfit post, check commission rates for each item. If a dress pays 22% on ShopMy but a similar one pays 8%, feature the higher-commission option (assuming quality is comparable). Over 30 posts per month, this optimization adds up significantly.
Strategy 2: Use the Browser Extension for Everything
Install the ShopMy Chrome extension. Whenever you’re browsing a retailer’s website for content research, generate affiliate links with one click. Build a library of product links organized by category (spring dresses, workwear, date night, etc.) so you’re never scrambling for links before posting.
Strategy 3: Request Gifts from Brands
ShopMy’s gift request feature lets you directly ask brands for products. Brands see your follower count, engagement rate, and content examples before deciding. Getting gifted products means:
- You create authentic content (you’ve tried the product)
- You don’t spend your own money on styled looks
- Brands are more likely to promote your content to their audience
- Your commission feels like pure profit since the product was free
Strategy 4: Post More Frequently
ShopMy’s commission structure rewards volume. More posts with product links means more potential clicks and more commissions. DM automation makes a higher cadence sustainable because you’re not manually scaling link distribution alongside posting frequency.
Strategy 5: Build Category-Specific Collections
Organize your ShopMy storefront into collections:
- “Spring Workwear Essentials”
- “Date Night Outfits Under $100”
- “Amazon Dupes for Designer Bags”
- “My Skincare Routine”
Share collection links in Story highlights. Followers browse themed groups instead of scrolling a random product feed. This increases average order value because they shop multiple items from a curated selection.
Strategy 6: Combine ShopMy with Other Platforms
Use ShopMy for brands where it pays the highest commission. Use LTK for brands with exclusive rates. Use Amazon for Amazon-specific products. In your DM automation template, mix links from different platforms to maximize per-item earnings.
How ShopMy Earnings Actually Add Up
Follower count does not set your commission. Four numbers do: link requests per post, how many of those people tap a link, how many of the tappers buy, and the commission rate on what they buy. No affiliate platform publishes verified earnings by follower tier, so treat any income table you find online as marketing rather than data.
Worked example, illustrative only. A Reel pulls 300 comments on your trigger word, and all 300 get a DM with the outfit links. If 40 percent tap a link, that is 120 clicks. At a 4 percent purchase rate, that is about 5 orders. At an $85 average order and a 15 percent commission, the post earns roughly $64. Change any one input and the answer moves.
The input with the most slack is usually the first one. A link that arrives while the person is still looking at the post gets tapped more often than one you paste in by hand four hours later. That is the entire case for automating delivery.
To put rough numbers against your own account, the free Instagram money calculator estimates earnings from follower count and engagement rate.
ShopMy vs LTK: Quick Decision Guide
| Scenario | Choose ShopMy | Choose LTK | Choose Both |
|---|---|---|---|
| Under 5K followers | Yes | Usually too early | N/A |
| 5K-10K followers | Yes | Apply now | Yes, if accepted |
| Beauty/skincare niche | Yes (higher rates) | Maybe | Yes |
| Fashion, mid-range brands | Yes | Yes | Yes |
| Luxury fashion | Maybe | Yes (better rates) | Yes |
| Want fastest payouts | Yes (weekly) | No (monthly) | Use ShopMy for faster cash |
| Want brand campaigns | No (limited) | Yes | Both for max opportunity |
For a full side-by-side comparison, see ShopMy vs LTK: Which Affiliate Platform Pays Fashion Creators More?
FAQ
How much does ShopMy cost?
ShopMy is free for creators. There are no fees, no monthly charges, and no commissions taken from your earnings beyond the platform’s standard split (which is already built into the commission rates brands set).
How does ShopMy pay creators?
ShopMy pays weekly on Fridays via direct bank deposit or PayPal. The minimum payout is $25. If your balance is under $25, it rolls over to the next week.
Can I use ShopMy outside the US?
ShopMy is expanding internationally. It’s available in the US, UK, Canada, and Australia, with more countries being added. Check the ShopMy website for the current list of supported countries.
Does ShopMy work with Instagram Reels?
ShopMy generates links you can share anywhere, including in DMs triggered by Reel comments. For native Reels product tags (the new April 2026 feature), the product needs to be in Meta’s commerce catalog. ShopMy links work in DMs regardless of whether native tagging is available for that product.
How long do ShopMy cookies last?
Cookie duration varies by the underlying affiliate network. Most ShopMy affiliate cookies last 7-30 days, meaning if someone clicks your link and buys within that window, you earn the commission. Check individual brand terms in your ShopMy dashboard.
Can I track which Instagram posts drive the most ShopMy sales?
ShopMy’s dashboard shows clicks and conversions per link. If you use separate links for each post (or use UTM parameters), you can trace exactly which content drives the most revenue. Pair this with DM automation analytics (clicks per DM sent) for a full picture.
Is ShopMy legit?
Yes. ShopMy is a venture-backed affiliate platform used by fashion and beauty creators. Brands pay ShopMy, and ShopMy pays creators. The platform integrates with major affiliate networks (ShareASale, CJ Affiliate, Impact, Rakuten) and partners directly with 1,500+ brands. Weekly payouts are reliable and transparent.
How do I get more ShopMy commissions?
Post more frequently with product links, use DM automation to deliver links instantly when followers comment, prioritize high-commission products, and build themed collections on your storefront. The creators earning the most on ShopMy post daily and use comment-to-DM automation to capture every link request.
What’s the difference between ShopMy and Amazon Associates?
ShopMy partners with 1,500+ brands across fashion, beauty, and lifestyle, with commissions of 10-30%. Amazon Associates covers millions of products but pays lower commissions (1-10%, fashion at 4-7%). ShopMy is creator-focused with storefronts and gift requests. Amazon is product-focused with the widest catalog.
Can I use ShopMy and LTK together?
Yes. No exclusivity on either platform. Use ShopMy for brands where it pays more, LTK for brands with exclusive rates, and mix links from both platforms in the same DM automation template.
How is ShopMy different from Mavely?
ShopMy and Mavely are both affiliate platforms for creators. ShopMy focuses on storefronts, auto-monetization, and gift requests. Mavely (acquired by Later) offers a 25% monthly bonus program and integrates with specific DM tools. Both are free for creators and can be used simultaneously.
ShopMy features and commission data verified via ShopMy creator guide (guide.shopmy.us) and ShopMy help center as of May 2026. Commission rates are set by individual brands and subject to change.
