ShopMy is an affiliate platform that lets Instagram creators earn 10-30% commissions, set brand by brand, on the product links they share (shopmy.helpkit.so, October 2026). Unlike LTK (whose application page asks for over 5,000 followers on at least one platform), ShopMy typically activates creators at 1,000+ followers and pays weekly on Fridays. The platform’s auto-monetization feature turns a product link into a commission-ready link without joining each brand’s program yourself. ShopMy is free for creators.
You post an outfit Reel with 6 items from different brands. On ShopMy, you add the products and auto-monetization finds the highest available commission rate for each one. You don’t apply to each brand. If the $89 dress you featured pays 22%, you earn about $19.58 when someone buys it through your link.
This guide covers how to join ShopMy, set up your storefront, maximize commissions, and distribute your links on Instagram without spending hours copy-pasting URLs into DMs.
Key Takeaways
- About 1,000 followers to start: ShopMy typically activates shops at 1,000 followers and reviews each application case by case
- 10-30% commission rates: Each brand sets its own rate, paid on the price before tax and shipping
- Weekly Friday payouts: $11 minimum. Commissions stay pending for 30-120 days until the retailer pays ShopMy
- Auto-monetization: Add any product, get a commission-ready link. No manual brand applications
- Browser extension: Generate affiliate links from any retailer’s website with one click
- Gift requests built in: Request products from brands directly through the platform
- Link delivery is a separate step: ShopMy creates the links. A comment-to-DM tool sends them when followers comment on your post
How Does ShopMy Work for Instagram Creators?
ShopMy gives Instagram creators a free storefront and commission-ready links to brands and retailers, usually once the account has about 1,000 followers. You add a product, and auto-monetization finds the highest rate available across ShopMy’s direct brand partnerships and connected networks like ShareASale, CJ Affiliate, Impact, and Rakuten. Commissions run 10-30% depending on the brand. You share those links in your bio, Stories, or DMs. ShopMy’s payment FAQ says it pays every Friday once your locked earnings reach $11 (checked October 2026).
How to Join the ShopMy Affiliate Program
Requirements
- Usually 1,000+ Instagram followers (ShopMy reviews every application case by case)
- Consistent content in a shoppable niche (fashion, beauty, home, lifestyle, food, fitness)
- Public Instagram profile
- Any country: ShopMy accepts creators outside the US, and its Add by URL feature links to brands and retailers worldwide
Application Process
- Go to shopmy.us and click “Apply as Creator”
- Connect your Instagram account
- Fill out your profile: niche, content style, audience demographics
- Submit and wait for review (typically 3-5 business days, longer when many people apply)
- Once approved, you get an email with an invitation code to set up your account
ShopMy reviewers look for proof that you already share products, have an engaged audience, and ideally already work with brands. If ShopMy declines your application, you can apply again after 90 days, according to ShopMy’s joining guide (checked October 2026).
Setting Up Your Profile
After approval:
- Add a profile photo and bio. This is what brands see when you request gifts or when followers browse your storefront.
- Choose your primary categories. Fashion, beauty, home, lifestyle, food, fitness, travel. Pick up to 3 that match your content.
- Connect your social accounts. Instagram is primary, but linking TikTok and YouTube shows brands your full reach.
- Set up payment. Connect Stripe or PayPal for weekly Friday payouts.
What Commission Rates Does ShopMy Pay?
ShopMy commission rates typically run 10-30%, and each brand or retailer sets its own rate (shopmy.helpkit.so, October 2026). ShopMy publishes one overall range, not rates by niche, so check the rate shown on each product in your dashboard before you build a post. These rules decide what you earn:
| Rule | What it means for you |
|---|---|
| Each brand sets its rate | Two similar dresses can pay different rates. Compare before you post |
| Paid on the pre-tax price | Tax and shipping do not count toward your commission |
| Full-cart commission, where the retailer offers it | If a shopper adds more items after your click, the whole cart counts. A $200 cart at 10% pays $20 |
| Rates can vary inside one brand | Some brands pay by category, product, cart size, or new vs returning customer, so the dashboard rate is an average |
| Country can change the rate | A retailer’s regional website can pay a different rate |
How Auto-Monetization Works
This is ShopMy’s defining feature. When you share a product link, ShopMy’s system:
- Checks if the brand has a direct partnership with ShopMy
- If not, checks if the brand has an affiliate program through a connected network such as ShareASale, CJ Affiliate, Impact, or Rakuten
- Applies the highest available commission rate automatically
- Generates a tracking link you can share immediately
You don’t need to:
- Apply to individual brand affiliate programs
- Wait for approval
- Compare rates across networks
- Manage multiple affiliate dashboards
The system handles all of this in the background. You add a product, you get a commission-ready link. This is a massive time-saver for fashion creators who share 5-10 different brand products per outfit post.
Brands Not on ShopMy
Not every brand has an affiliate program. If a product isn’t monetizable through any connected network, ShopMy will still let you add it to your storefront (for curation purposes), but you won’t earn a commission. The platform shows you which links are monetized and which aren’t, so you can prioritize high-commission products.
For brands not on ShopMy, check if they’re available on LTK or Amazon. Running more than one affiliate platform at a time is how fashion creators cover the gaps.
How to Use ShopMy on Instagram
4 Ways to Share ShopMy Links
1. Bio link / Linktree integration
Add your ShopMy storefront URL to your Instagram bio or link-in-bio tool. Followers who visit your profile can browse all curated products. This is passive (you don’t need to do anything per post), but conversion rates are low because followers need to leave their current session and visit your profile.
2. Story link stickers
Share a product or outfit in your Instagram Story, add a link sticker with your ShopMy URL, and followers tap the sticker to shop. Stories work well for flash sales, limited-stock items, and “today only” recommendations. Every Instagram account can use link stickers (no follower minimum since 2021).
3. Instagram Reels with native product tags (new in 2026)
Meta announced affiliate product tags for Reels in late March 2026 and is rolling them out market by market. Creators can tag up to 30 products per Reel by pasting a product URL or searching a verified catalog, and the brand sets the commission. The purchase still happens on the brand’s own website (netinfluencer.com, August 2026). Native tags run through Meta and the brand’s own affiliate program, so check which program pays you for each product before you tag it.
4. Comment-to-DM automation (highest conversion)
Post an outfit Reel with a caption like “Comment LINK for all outfit details.” When followers comment, DM automation sends them your ShopMy links within seconds. The link arrives while the person is still looking at the post, which is the moment intent is highest. A bio link asks them to leave the session, find your profile, and search a storefront instead.
Sending links by DM is outside ShopMy’s scope, so you pair it with a DM automation tool. CreatorFlow is an Instagram DM automation tool and a Meta Tech Provider (since December 2025). It sends your ShopMy links in a DM when someone comments your keyword on a post or Reel, or replies to your Story. Setup takes about 5 minutes. CreatorFlow’s page for ShopMy creators shows how to send ShopMy links by DM automatically.
Setting Up DM Automation for ShopMy Links
Step 1: Create your ShopMy links
Go to your ShopMy dashboard. Add each item from your outfit. Copy the individual product links. For a 6-item outfit, you’ll have 6 separate ShopMy URLs.
Step 2: Set up the automation
In CreatorFlow (or your automation tool):
- Create a new automation
- Select the Instagram post you want to monitor
- Set trigger words: “link,” “outfit,” “shop,” “details”
- Write your DM message with all ShopMy links included
CreatorFlow matches whole words and ignores capital letters, so “LINK” and “link please” both trigger the DM, but “linked” does not. You can add up to 20 keywords to one automation.
Step 3: Format your DM template
Meta allows one automated private reply per comment, sent within 7 days of the comment (developers.facebook.com, October 2026). Put every link in that first DM, because a second message can only follow after the person replies.
Example for a fashion outfit post:
“Thanks for your interest! These are affiliate links, so I earn a commission if you buy. Here are all the outfit details:
Top: [ShopMy link] Jeans: [ShopMy link] Boots: [ShopMy link] Bag: [ShopMy link] Sunglasses: [ShopMy link]
I’m 5’7 and wearing a size S. The jeans run slightly small, so size up one.
Tap any link to shop!”
Step 4: Activate and monitor
Turn on the automation. Every comment with a trigger word gets a DM within seconds. On CreatorFlow Pro and Growth, link click tracking shows which links in the DM get tapped (how DM link tracking works). Check your ShopMy dashboard to see which products earn the most commission. A new order can take up to 7 days to appear there.
Disclose the Affiliate Relationship
Every ShopMy link is a paid endorsement. The FTC requires a clear and conspicuous disclosure wherever the link appears, including inside an automated DM. Put it in plain words at the top of the message and in the caption of the post that triggers it, not buried in hashtags. Undisclosed endorsements carry a civil penalty of up to $53,088 per violation (ftc.gov, 2026).
Maximizing ShopMy Earnings
Strategy 1: Prioritize High-Commission Products
Not all ShopMy links pay the same. Before building an outfit post, check commission rates for each item. If a dress pays 22% on ShopMy but a similar one pays 8%, feature the higher-commission option (assuming quality is comparable). Over 30 posts per month, this optimization adds up significantly.
Strategy 2: Use the Browser Extension for Everything
Install the ShopMy Chrome extension. Whenever you’re browsing a retailer’s website for content research, generate affiliate links with one click. Build a library of product links organized by category (spring dresses, workwear, date night, etc.) so you’re never scrambling for links before posting.
Strategy 3: Request Gifts from Brands
ShopMy’s gift request feature lets you directly ask brands for products. Brands see your follower count, engagement rate, and content examples before deciding. Getting gifted products means:
- You create authentic content (you’ve tried the product)
- You don’t spend your own money on styled looks
- Brands are more likely to promote your content to their audience
- Your commission feels like pure profit since the product was free
Strategy 4: Post More Frequently
ShopMy’s commission structure rewards volume. More posts with product links means more potential clicks and more commissions. DM automation makes a higher cadence sustainable because you’re not manually scaling link distribution alongside posting frequency.
Strategy 5: Build Category-Specific Collections
Organize your ShopMy storefront into collections:
- “Spring Workwear Essentials”
- “Date Night Outfits Under $100”
- “Amazon Dupes for Designer Bags”
- “My Skincare Routine”
Share collection links in Story highlights. Followers browse themed groups instead of scrolling a random product feed. This increases average order value because they shop multiple items from a curated selection.
Strategy 6: Combine ShopMy with Other Platforms
Use ShopMy for brands where it pays the highest commission. Use LTK for brands with exclusive rates. Use Amazon for Amazon-specific products. In your DM automation template, mix links from different platforms to maximize per-item earnings.
How ShopMy Earnings Actually Add Up
Follower count does not set your commission. Four numbers do: link requests per post, how many of those people tap a link, how many of the tappers buy, and the commission rate on what they buy. No affiliate platform publishes verified earnings by follower tier, so treat any income table you find online as marketing rather than data.
Worked example, illustrative only. A Reel pulls 300 comments on your trigger word, and all 300 get a DM with the outfit links. If 40 percent tap a link, that is 120 clicks. At a 4 percent purchase rate, that is about 5 orders. At an $85 average order and a 15 percent commission, the post earns roughly $64. Change any one input and the answer moves. That $64 then sits as pending for 30 to 120 days, until each retailer pays ShopMy, so it reaches a Friday payout one to four months after the post.
The input with the most slack is usually the first one. A link that arrives while the person is still looking at the post gets tapped more often than one you paste in by hand four hours later. That is the entire case for automating delivery.
To put rough numbers against your own account, the free Instagram money calculator estimates earnings from follower count and engagement rate.
ShopMy vs LTK: Quick Decision Guide
| Scenario | Choose ShopMy | Choose LTK | Choose Both |
|---|---|---|---|
| Under 5K followers | Yes | Usually too early | N/A |
| 5K-10K followers | Yes | Apply now | Yes, if accepted |
| Fashion, mid-range brands | Yes | Yes | Yes |
| A brand is on only one platform | Use it there | Use it there | Mix both links in one DM |
For a full side-by-side comparison, see ShopMy vs LTK: Which Affiliate Platform Pays Fashion Creators More?
FAQ
Is ShopMy free for creators?
Yes, ShopMy is free for creators. You pay no sign-up fee and no monthly charge. ShopMy’s revenue share page says it keeps 18% of commissions, or in some cases charges the brand instead (checked October 2026). The rate in your dashboard already has that share taken out, so it is the rate you earn on the price before tax and shipping.
How and when does ShopMy pay creators?
ShopMy pays every Friday through Stripe or PayPal, once you have at least $11 under “Next Payment” (shopmy.helpkit.so, October 2026). A sale does not pay out that week. The commission stays pending for 30 to 120 days, until the retailer’s return window closes and the retailer pays ShopMy. Then it moves to locked and joins the next Friday payout.
Can I join ShopMy if I live outside the US?
Yes, you can join ShopMy from outside the US. ShopMy says creators all over the world use it, and its Add by URL feature lets you link to brands and retailers in any country. Commission rates can differ by country, because a retailer’s regional website can pay a different rate (shopmy.helpkit.so, October 2026).
Can I use ShopMy links with Instagram Reels?
Yes. Most Reel captions cannot hold a clickable link, so the common setup is a comment-to-DM automation: a follower comments your keyword and gets your ShopMy links in a DM. Meta’s own Reels affiliate tags, announced in March 2026, are a separate system that runs through Meta and the brand’s own program, where the brand sets the commission.
How long is the ShopMy cookie window?
The ShopMy cookie window runs from the end of one browser session up to 30 days, and each brand chooses its own length (shopmy.helpkit.so, October 2026). If a follower taps your link and buys inside that window, you earn the commission. Check the brand’s terms in your ShopMy dashboard before you plan a post around a slow purchase.
Is ShopMy legit?
Yes, ShopMy is a real affiliate platform that pays creators. Brands pay ShopMy, and ShopMy pays you every Friday once your locked earnings reach $11. It reviews every creator application, publishes its payout and cookie rules in its Creator Guide, and connects to affiliate networks such as ShareASale, CJ Affiliate, Impact, and Rakuten.
Should I use ShopMy or Amazon Associates for fashion links?
Use ShopMy for brand and boutique fashion, and Amazon Associates for products sold on Amazon. ShopMy rates typically run 10-30%, set by each brand. Amazon pays a fixed 4% on apparel, shoes, handbags and jewelry, per its Associates fee schedule (September 2026). Its cookie lasts 24 hours (affiliate-program.amazon.com, October 2026). Many outfit DMs mix both kinds of link.
Can I use ShopMy and LTK together?
Yes. Use ShopMy for brands where it pays more, LTK for brands with exclusive rates, and mix links from both platforms in the same DM automation template. One comment-to-DM message can carry links from both, so a follower gets the full outfit in one place.
Sources and checks
ShopMy’s commission range, payout schedule ($11 minimum, weekly on Fridays), pending period, cookie window and application rules were checked in the official ShopMy Creator Guide (shopmy.helpkit.so) in October 2026. Commission rates are set by individual brands and change often.
